How can I improve my luxury jewelry store's web design?

[system]

Hey everyone, It would be really helpful if you take a look and give feedback on my store design. I’m a full-stack web developer who recently started learning UI/UX design. It’s a fictional luxurious jewellery store.

Link: https://aurilux.myshopify.com/ (Password: 1 | Theme: Dawn)

Any suggestion & feedback is highly appreciated.

[irene-vintage]

Hello @ErayFreelancer ,

We had a look at your site and notice a few things that you may want to make a change to create a better visualization, customer experience and boost your sales.

A. HOME PAGE:

1. Banner:

• Your brand name looks faded over the banner, it quite hard to read. And the logo looks quite simple and not represent your brand image. You can try to invest more to create an eye-catching logo, it will increase your brand awareness and people will easily remember your brand

• It’s great to see you set up your menu sticky, but it’d be much better if you could highlight your icons and categories name. You can try to make them bigger, or add some effects to make them more visible and clickable.

• Highlight your CTA buttons to eye-catching, add the different hover effect to make it more visible and clickable, make sure all your CTA buttons have the same effect

2. Products section:

• Your product images are great, but it’d be best if you can list the products price right under the products images, add a CTA button to each products to attract customers, this will help increase the conversion rate.

3. Testimonials:

• Reviews are crucial when it comes to shopping online, adding reviews of your store on the first page to attract your customers, this can build your brand trust and customers will be more curious to scroll longer.

• You can use the third- party apps to import the reviews, manage and design how they look on your homepage like this screenshot.

B. COLLECTION PAGE:

1. Filter section:

• Your background color is white and the text color is grey, this may make the text hard to read. You can change the text color or add hove effect to make it more visible and clickable.

2. Products page:

• Highlight the price to make it more visible and eye-catching. Add a star rate next to it to give customers the feeling of making comparisons and include reviews of each products, this can help increase the chance of likelihood to purchase.

• Highlight the CTA buttons to attract customer and make it clickable. Add above it a quantity box, so that people can select the quantity that they want.

• You can invest more in products details information, you can list the details based on the material, sizes, colors, etc.

Hope these can helps. Please let us know if you need any further assistance.

Regards,

AliReviews team.

[PageFly-Richard]

Hi @ErayFreelancer

This is Richard from PageFly - Landing Page Builder, I’d love to give you my suggestions as hereby:

HOME PAGE

1> Include direct links in the footer to the “Shipping Info” pages.

Users, in my opinion, need to know about the site’s return policy and shipping choices before making a purchase decision. It might go in the footer or in this Shipping Details link. Users’ need to learn about the return policy is directly linked to shipping information – how much would they lose on any non-refundable shipping expenses if they have to return a product? In fact, some consumers value shipping information so much that they want to know what shipping alternatives are available to them before they commit to purchasing a product.

2> Add more promotion offer

Consumers are encouraged to purchase through promotional offers. They assist potential customers in overcoming any hesitation to buy your products. An offer could persuade a customer to order more of a specific item.

Offers can be used to boost sales, but they must be handled properly and should be seen as a selling expense. The most prevalent offers are listed below in order of effectiveness:

• Free shipping;
• A percentage off
• Free gift with purchase.

3> Use different font style or font color for product title

The product title and the product price are in the same color and font style on mobile devices, which makes it impossible to highlight either of them and causes users to frequently scroll down because both items fail to grab their attention.

4> Add more Add to cart buttons

The Add to Cart button is the most critical thing we recommend you include. Users will be able to fill up their shopping carts in one session and then complete the purchase transaction without entering the product page. It will undoubtedly increase your conversion.

5> Set all the product prices in the same line.

Some product titles are longer than others, which leads to the product prices not in the same line on mobile. You can add a "min height code to the product title to avoid this problem.

The buying experience of your customers can be easily enhanced by a well-designed layout, which also makes the page appear elegant.

You may also add the following sections to your homepage to increase conversions:

• Increase sales by emphasizing your featured products: when the homepage failed to adequately emphasize why the business and its products were unique, subjects quickly lost interest in the brand and were more likely to leave the site.
• Add your brand’s story/feature to increase interaction.
• Run promotion / ads campaigns to reach your target audiences.

PRODUCT PAGE

1> Include Both the User Rating Average and Number of Ratings

When it comes to online shopping, customer reviews are crucial. PageFly makes adding testimonials and product reviews to your page an ease.

2> Display a minimum of 5-6 reviews by default, with the ability to “Load More”

As previously mentioned, reviews are extremely significant when making a “Buying” decision; hence, showing 5-6 reviews as defaults will not only increase your brand’s credibility, but will also keep the page responsive.

3> Add recently-viewed section

You might consider giving all users (including those who aren’t signed in) access to a history-based recently viewed things list, and allowing them to change it.

For a variety of reasons, users may desire to revisit previously seen content.

For example, throughout both mobile and desktop testing, people frequently wanted to return to a product they’d seen before simply to reevaluate it after having looked at and rejected other options. Users will become bored and dissatisfied if it is too difficult to refind previously viewed things, and they may decide not to buy anything at all.

You could consider adding a recently-viewed section right below the “you may also like” section.

Furthermore, you can consider using a page builder app with a Shopify theme made for this niche to enhance your store appearance and increase mobile experience for customers. You can check out the following themes Blum, Sense, Dawn…

Hope it helps and happy selling!

Warm regards,

Richard | PageFly

[flareAI]

Hello @ErayFreelancer ,

This is Gina from flareAI app helping Shopify merchants get $5Million+ in sales from Google Search, on autopilot.

I’ve taken a look at your store. Nice collection! I’ve some suggestions to increase the conversion rate.

1. Provide your website visitors with a detailed and compelling product description that accurately portrays the benefits and features of your products. This will help build trust with your audience and motivate them to make a purchase

2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
4. Add correct social media account links in the footer for your store to increase the traffic. Adding Social media in your website can increase the visibility of your social media profiles, making it easier for customers to find and follow you on different platforms.

5. Crafting an ideal SEO product title and URL can aid search engines in comprehending the nature of your merchandise and boost traffic to your website. Therefore, it’s advisable to maintain a unique and specific product title and URL.

6. Add sorting feature in collection pages for changing the order of any product listing whereby users can choose which criteria they want the products to be listed by.
7. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
8. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They’ll know the types of data you’re collecting, why you’re collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.
9. I noticed you are still using the Shopify default.myshopify.com domain as the primary domain. I suggest you change your primary domain to a more branded name like aurilux.com. This helps you establish your brand and build trust in your online store.
   You can refer to this Shopify guide to change your primary domain.

Hope this is helpful

Gina

[Ollie]

Hey @ErayFreelancer .

Thanks for reaching out.

I appreciate that you have provided your online store URL for us to explore!

Looking into your store, I noticed that you are not using an announcement bar for your homepage. You could potentially use the announcement bar to inform your customers and visitors of any ongoing free shipping or discounts that may be available. It is a great way to create a buyer incentive.

Do you have any social media business accounts that you would like to connect to your online store? At the moment, I noticed that the social media icons are linking to the Shopify social media pages. Connecting your own social media business accounts is a great way to show business legitimacy and help reach a larger audience.

Let me know if you have any questions.