Its been a week since I started my business for clothing. From my end, i think the website is looking pretty good but not getting any sale. Moreover, i got a pretty decent traffic as a starter.
Please help me with your feedback to improve in my business what missing and stopping me to get sales.
I’m Garcia, a CRO expert from PageFly - Advanced Page Builder app.
First, I wish you a great new year of 2024. May all the best be with you!
As for your store, it looks really stunning and has a promising start. Still, it can use some more improvements so here I’ll provide you with some suggestions to enhance your storefront further and potentially increase your conversion rate in the process:
1. General
Update your favicon: Favicon expresses a brand’s professionalism. Consider implementing your favicon (a tiny icon on the left side of a browser tab) which is a small version of your brand’s logo.
Use a different font: You’re currently using the theme’s default font. If you like it, you can leave it as is. But we generally prefer your brand’s font for that uniqueness and identity. Consider implementing your brand’s font throughout your store.
2. For the Homepage
Optimize announcement banner: Just a small adjustment to the very top banner on your homepage. Consider changing its color into another that stands out (try crimson or teal) since the current color might be mistaken for a white space. Also, consider updating the content in it, too (update to your current discount offers).
Optimize hero banner: Hero banner takes up 70% of what your visitors are going to look at the second they enter your store. So, make the most out of it, by increasing your hero banner size to full page and displaying your one premier (or best-selling) product.
Update some of your sections: Some sections don’t include a heading at the moment which can cause confusion. Also, a descriptive section is also causing conflicts with your image. Consider updating all of this, too.
Add more sections: Your homepage should be the start of your customer’s journey, therefore it should include sections that tell who you are and what you sell. Consider adding sections like: About us, Benefits, Testimonials, Newsletter, etc.
3. For the Collection page
Update some of your secondary images: Some of your products in certain collections (example below is from Women Tops collection) has a size chart as the next secondary image. One way to fix this is to change the 2nd image of that product to another image that shows the product.
Update your prices: Your prices look fine for now. But you can make them better by making them bold, having them in different colors like red, and giving them a compare-at price (higher price that is striked-through).
Add customers’ ratings: Add customers’ star ratings and number of star ratings right below the title to increase trustability.
Make your pricing stand out: Like I mentioned in the previous segment, you can make your price bold, be in different colors and have a compare-at price next to it.
Use color swatches: Color swatches will help your customers recognize the colors of the product they’re getting, which is far superior to plain texts.
Update your product’s description: You can have your product description in the form of accordions (dropdown menu of different contents), that include: that product’s description, a size chart, and benefits your store offers (free shipping, fast delivery dates, etc.)
