How can I improve my new online store for better conversions?

Shopify Discussion
1

Hello

I’m new here. Still many things to be improved but could you help me out please?

Any feedback would be sooo helpful. What to change? Running ads on google but zero check outs yet..

www.elsasilvestre.com

Thanks again,

Elsa Silvestre

2

Hi,

Not even products on the carts. I dont know what to do from now and on..

Thanks

3

Hello @ElsaSilvestre ,

I’m Gina - Product Manager at flareAI. flareAI has helped Shopify stores generating $5 million in sales from Google Search, on autopilot.

If it’s helpful to you, please let me know by giving it a like or marking it as a solution.

I would like to share a few suggestions while going through your store. Good collection!

It’s wise to invest 10-30% of revenue back into ads. You can try to generate more sales organically.

I have few suggestions to increase your store presence and increase credibility.

  1. Add favicon to your store which is a small square image/logo that appears next to a web address. Favicon helps to strengthen your brand and add a polished look to your website. See shopify help here.
  2. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

Aqaba Gold Earrings – ElsaSilvestreJewelry 2022-12-13 05-14-25.png
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  1. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
  2. Display store’s contact info like phone number, email address, and office address in the Contact Us page.
  3. Testimonials are a good way to increase the trust and will influence the purchasing decision. Also, provide the customers’ full name, and profile photo of them to add authenticity and credibility.
  4. Optimize your footer with a more professional and functional look. Add pages like Contact Us, About Us, Privacy Policy, Terms of Service, etc to the footer.
  5. Add a FAQ page to provide information on frequent questions or concerns
  6. Add About Us page which is a reflection of the purpose and personality of the business.
  7. Add more specific product title/url in product pages.
    Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

Aqaba Gold Earrings – ElsaSilvestreJewelry 2022-12-13 05-14-10.png
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  1. Add filters in collection pages to help your visitors narrow in on the specific product they’re looking for and find products they might be interested in based on certain features (e.g. size, color, category)
  2. Showing your average rating gives your shoppers quick information to make purchase decisions. Average ratings provide you with feedback on popular and unpopular products that you can use to make changes.
  3. Add sticky header
    Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
  4. Add Blogging in the store
    Blogging is an amazing way to drive traffic to your website and increase your SEO. The more your blog, the more content the search engines have to crawl and index. This means they can easily recognize that your site is a resource of information for people to access.
  5. Add data policies (Privacy Policy, Terms of Service, Refund Policy) to your store which helps set expectations with your website visitors. They’ll know the types of data you’re collecting, why you’re collecting, protects the seller from bad customers and ensures that buyers know exactly what to expect when they order a product.

Is your eCommerce sales growing, but profit shrinking? flareAI will help to scale your site sustainably at NO added Staffing expenses, NO Pay-per-click, NO paid marketplaces. With flareAI, your site can access the world’s dominant Free eCommerce services in one Shopify App.

Also I did a https://flareai.co Instant FOG on your store. Customers searching on Google are only able to find 5% of your site. Remaining 95% is missing from Google.

If you found the answer helpful consider supporting the Shopify Community by giving it a Like + Accept the solution.

Gina

flareAI

4

Check out our blog. There you will find some interesting posts about sales.