How can I improve my new online store?

Store Feedback
,

Topic summary

Newly launched lingerie store seeks UX and conversion improvements for viedenuit.com.

Key recommendations:

  • Add clear CTA buttons (call-to-action like “Add to cart/Buy now”) and highlight reviews/testimonials to build trust.
  • Run Valentine promotions (discounts, gift sets) and use the announcement bar for free shipping or codes.
  • Improve homepage structure: feature Best Sellers/New Arrivals, add brand story, and include a Home link.
  • Strengthen branding with a favicon (small tab icon) and social profiles; place social links in header/footer.
  • Optimize for mobile, reduce oversized images, and avoid off-brand content; remove the 19‑minute external video to improve speed.
  • Provide policy/access details: return policy links in footer, clear delivery times/rates, contact info, and a FAQ.
  • Enhance product pages: show ratings count/average, display regular vs discount price, add recently viewed, and filtering by size/color.
  • Consider subscriptions to retain customers, a sticky header, and blogging for SEO (search engine optimization).

Actions taken/planned:

  • Removed blurbs and the video; switched background to white; showcased four items per collection.
  • Running Facebook ads; has Instagram; plans CTA buttons, favicon, FAQ, product page upgrades, gift guides, and a blog.

Status: No major disagreements; implementation is ongoing.

Summarized with AI on February 1. AI used: gpt-5.
4

Hello,

Have you ever optimized your store on mobile mode? I think the traffic will more likely come from mobile phones.

I think the title of “A Taste of Our Collection” and the following paragraph is not necessary. The product pictures say louder than words.

But the pictures in the collection section are too big in size, This section should within a screen.

Putting a video of other brand is strange. It does no good for your own brand but a distraction. And it’s 19 mins long. It will definitely drag down your website’s loading speed.

The last is the background color. Black creates a sense of mystery, but all-black goes overboard. FYI.