Hi @Obkea ,
This is Richard - CRO expert from PageFly - Landing Page Builder App.
I did take a deep look into your web design. I see your page is very beautiful and elegant. For the design improvements, I would recommend a few things below:
1. Make the header sticky
Sticky headers allow customers to easily access menu navigation regardless if they scroll down or up on your page. Customers can also use the sticky header to quickly reach the product search area.If your page is long, when you scroll down, there is no quick way to come back to your menu, especially on mobile.
2. Add hover for each button
The customer will recognize that each button is functioning by hovering over it.
3. Add “Add to cart" button for each product
The first 5-second impression is really important. Having a clear CTA button above the fold can encourage site visitors to take action. An add-to-cart button is especially effective for visually-driven products that require little information to be bought.
4. Add Featured products
Featuring products means dedicating a section on your homepage for the specific product(s) that you want to draw attention to. This section is supposed to significantly increase traffic to these product pages and can redirect visitors to a different page immediately. For those reasons, the choice of what to feature in this section should be carefully considered.
5. Add testimonial - customer reviews
Customer reviews are proof of your product quality. This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos.
Reviews are crucial when it comes to shopping online.
You can check this image for reference:
6. Site speed
Page speed is extremely crucial for both buyer’s experience and Google ranking, so you could consider Shopify themes made to help you boost Google page speed score for your store such as Blum, Refresh, Dawn…
Please let me know if you have any questions.
Warmest regards,
Richard | PageFly