I just opened my website two weeks ago. My products are available for purchase on my website, Shop, and Google Shopping currently. I’m in the process of researching SEO and marketing strategies. I have only had two sales and wondering if someone can review my website and tell me if you I’m on track.
Thank you!
Hi @RachelLuedke ,
Your store looks nice, a good attepmt 
Thera re few things that I think you should consider:
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2. Review color scheme again.
Header size should be reduced and top banner size should be increased.
Footer: Why the column next to “About” is empty?
Good Look!
Hello RachelLuedke,
Thanks for reaching out to the community!
I must say you have an amazing website and great products; however, with a little more effort, your website can be completely optimized for the search engines and get a better ranking on the search engine results page (SERP).
You can also encourage your customers to share feedback about your website, which can help you identify further scope of improvement on your website.
Best Regards!
Leesha
SEOKart
Hi @RachelLuedke ,
Your store looks great, well done!
Some small tweaks you could try:
Reduce the size of your logo, so your interactive content sits more “above the fold”.
On your hompage - try adding a product carousel at the top and some category block/tiles. E.g instead of the 5 lifestyle images of ladies, you could have a “Shop Tshirts” block, “Shop Halloween” block etc.
Make the “Free Delivery” stand out more. This is a USP, you can make it work more for you.
Colour Scheme - As Zarri said, it might be worth revisiting this. The colour (#f2e4d4) that you used on your homepage, might look good as the main colour scheme behind your logo and in the footer.
Experiment with Collections, you could create unique collections that suit a particular niche like pets/dogs/funny/kids or even particular breeds of dogs and select products which fit into these niches. It will also help with SEO.
Best of luck with your store.
Hi RachelLuedke, I like the look of your store and the product you are selling!
Other than improving marketing & SEO, there’s one more area you can try out. I would suggest launching a post-purchase marketing attribution survey to collect responses over time and find out where your customers are truly coming from, and then focus more efforts and money on those marketing channels.
You should be able to quickly set one up by searching on the Shopify App store. I suggest checking out Gojiberry Survey & Feedback, its free to use and has templates to help you setup quickly.
Hope this helps!
I am Garcia from PageFly - Shopify Advanced Page Builder App. I really like the simple and elegant design of the page. It’s easy to navigate and I can quickly find the information I’m looking for. From my CRO expertise, I have some feedback for your Store and hope that they can help you increase the design.
1. A transparent background for favicon
It’s generally recommended to have a favicon with a transparent background. Using a favicon with a transparent background allows it to blend seamlessly with the browser interface, providing a polished and professional look.
2. Rewrite the CTA button
Aligning the button on the banner is crucial which will create a polish look and balance layout for your site.
Adding for example a “Discover Now” button instead of placing the “About Us” button at the top of the page can be a strategic choice
3. Highlight the Halloween collection
A highlighted collection draws attention to specific products, potentially leading to increased sales. Shoppers looking for Halloween-themed items are more likely to make a purchase when they see a dedicated collection.
4. Reduce number of products on Home Page
With fewer products, you can give each one more prominence. This can be particularly effective for showcasing bestsellers, new arrivals, or special promotions.
You can consider this layout for example
4. Add secondary hover image for products media
It provides customers with a dynamic visual experience. When they hover over a product, they get to see an alternative view, helping them make a more informed purchasing decision.
It can be: images of models wearing your products, call-out featured images …
5. Always Highlight Core Product and Brand Features on the Homepage
The homepage is often the first page visitors see. By showcasing core product and brand features, you quickly communicate what sets your products apart and what your brand stands for. It can be information about your materials (eco-friendly, sustainable,…), how you pack your order or any unique features about your products.
I’ve noticed you’ve already begun preparing content for Halloween. However, I’d like to propose considering the following suggestions to further optimize your website’s performance during this festive season. Implementing these ideas will ensure your site stands out and excels in this holiday period.
Cheers,
Garcia
I’d work on getting a hero message on your hero image so shoppers can tell instantly what you sell - use the strapline from your logo “Merch for dog lovers and coffe enthusiasts”. Also make sure you have a call to action button over your hero image above the fold (Shop Now). Ditch the About us and Contact Us buttons on the hero image - links to these should be in the footer (which they are!). Hope that helps
