Hi there!
Garcia here from the PageFly Shopify Landing Page Builder App. With my knowledge in Conversion Rate Optimization (CRO), I’d like to offer some suggestions for further improving your conversion rates and attracting even more customers. Here are a few key areas to consider:
HOMEPAGE
1. Hero Banner
Your current hero banner is very informative with the tagline and the discount number. However, it could be even more attractive if you arrange them with a clear visual hierarchy. You can try adjusting the font size of each text and its position.
For instance, you can follow the F-layout. Visitors first read the page in a horizontal direction, mostly along the upper part of the content area, then move down the page and read across a second horizontal line. By arranging your content this way, customers can easily read the content and get sales conversion.
Reference:
2. CTA Button
Currently, I can see that there are the “25% Off” and “Shop Now” elements which are in button forms. However, I cannot click on either of them. In that case, the CTA buttons cannot perform their main function, which is to attract and boost conversion.
To best optimize it, I suggest you combine them into one button such as “Get 25% Off”. There should also be a hover effect so the button will change color when the mouse goes over.
3. Minor Designing Issue
It’s very great of you to put in the benefit bar on the homepage to show how your products are unique and outperform other competitors. However, the spaces between the icon and the text are different making the store look unprofessional.
PRODUCT PAGE
1. Re-arrange product information
The product page Policy currently has too much information, which makes it difficult to concentrate. Consider moving things around and adding symbols to improve the clarity and aesthetics of the area.
Examples of a white space in design
2. The “Join the Club” shortcut
It’s great that you have a “join the Club” button which showcases a 10% discount and a sticky bar at the bottom of the page. However, the “join the club” button overlaps with the bottom box. My suggestion is to decrease the size of the button and also add a hover effect on that.
3. Add more visual content
You are doing very great showing product images from various angles of the product. However, there should be more illustrative images where customers can recognize what your store is selling. In your case, the illustrative elements would be the actual hair feedback from your accountants.
For instance, below is also a beauty and care product, the includes the image of a person washing their face with the product.
Running Promotions
Your products are ideal for Mother’s Day as this holiday approaches and many businesses are already preparing for the occasion. Using these tips will guarantee that you maximize the occasion.
1. Showcase Seasonal Hero Banner
The tip is to select gentle pastel hues like lavender, baby blue, light pink, and mint green. They are Ideal for celebrating Mother’s day, these hues arouse sentiments of warmth, love, and tenderness.
Example from PageFly premade template - Flora Mother’s Day:
2. Showcase Products as Perfect Gifts
Consider the various ways your products could be given as kind presents. Use eye-catching images of moms making cherished moments, enjoying your products with enthusiasm, or receiving lovely gifts.
Hope it helps!