Hello! I would like ask if i can get honest review of our store. Any recommendations to improve also are appreciated!
Thank you!!
site link: adinhome.store
1 Like
Looks pretty good. One thing I would recommend to do is add a link at the very first section of your home page, like “Shop” or “Featured items”, giving customers an incentive to continue looking through your website.
Hi @Adincom ,
This is Kate from PageFly - Shopify Landing Page Builder.
Congratulations! Your store is pretty and it has almost a section you should have to improve CRO. I have just some small things for a better chance of gaining sales. May it help!
1. Add a favicon for your store
A favicon help customers remember and recognize your store easier. It also shows your professionalism too. Here is the Shopify guide for it: https://help.shopify.com/en/manual/online-store/images/add-favicon
2. Homepage: Improve your hero banner + Have a CTA button on the banner/ slideshow
Because you have many products, your first hero banner should show almost the things to attract visitors. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first. Your current images are pretty, it can be better. You can use slideshow, the other text color to make it highlighted
A primary call to action button is one of the important things for a home page of an online store.
With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, a product page, etc.
3. Product page: Remove the variants, add compared prices, and improve the product description
If your products don’t have many variants to choose from, you should remove this product variant. It takes the area to show your product description and makes the customer be confused to click to choose.
Adding compared prices and % discount can make the merchants notice more. If your discount has a deadline (countdown timer for example), it can make FOMO feel to push them to buy this product.
Besides, you can create clearer and more attractive Product descriptions so that the merchant can easily read and buy. You can use bullet points, accordion/tab. You should show the size, original, materials, and product’s benefits,…
4. Your Father’s Day campaign
It’s great when you recognized and prepared for holiday campaigns, like Father’s day. I found it on your promotion bar. However, when I clicked on it, it leads to the collections page where I can not find any information related to Father’s Day.
You can consider creating a landing page for this day. We can have at least a banner with your discount code, your story, your discounted products,… Update your website with Father’s Day-themed: banners, landing pages, and product showcases should have Father’s Day keywords. Optimize product descriptions and images to highlight their suitability for Father’s Day gifts.
Let me know if you have any questions. Hope my solutions can help you improve your CRO.
Good luck and have a nice day! Cheers!