How can I improve my online store, CalmandZen.com?

Thanks for your kind words!

I think my immediate feelings are that it feels a bit disorganised. You’ve got all the products jumbled up; it might be nicer to organise these in hoodies, t-shirts etc.

I’m not clear on what your niche is? Could you add an opening welcome message to introduce who you are and what your products are about?

I couldn’t see a returns or shipping policy

You might want to add an announcement bar along the top and run discounts pertaining to the holidays (like my FESTIVE15). Always have a discount running.

These are my initial thoughts.