How can I improve my online store for more sales?

Hello, I just want to ask what I can do to make better my store because I get traffic on my store but not sales and I have been watching a lot of videos how to customize my store and stuff to make it look professional and easy for the costumer but I don’t see any sales yet. I would like your opinion of what I can do better to my store to get those sales.

My store is https://lycaonkoa.myshopify.com/ , thank you!

Hey @Lycaonkoa ,

Thanks for reaching out.

I appreciate that you have provided your store URL for us to take a look and explore!

Looking into your URL, I noticed that you are using multiple announcement bars to inform your customers of the free shipping offers and discounts available - that’s a great way to get your customers browsing. I would suggest trying to limit the amount of announcement bars on the header as this takes up additional space on the website. You could potentially combine the announcements to reduce the space, for example - SUMMER SALE 25-50% OFF | Buy $50 or more and get free shipping!

What do you think about including a slideshow section as the first section on the homepage? As this will allow you to showcase your products to your visitors as soon as they load into the online store. You could add your favorite product or best seller in the slides as an example.

I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website.

Keep in mind that these images are displayed quite small, so it’s good to keep in mind that the image you use should be readable at small sizes.

Let me know what you think.

I would recommend updating the store’s design to make it look more professional. For one, consider changing that dark blue on the header into a lighter tone.

Check out some of the themes on the Shopify Theme store to get an example of what professional themes look like.

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