How can I improve my print on demand store?

Store Feedback
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Topic summary

A store owner seeks feedback on their Australian-themed print-on-demand store (funnyfits.com.au). They have an established fan base for specific products but are uncertain how to market their broader Australian-themed items or whether to diversify while maintaining the theme.

Technical Issues Identified:

  • Banner displays inconsistently across different screen sizes, cutting off on large monitors
  • Missing favicon
  • Logo placement above navigation creates excessive sticky header space

Key Recommendations Provided:

Homepage & Branding:

  • Add favicon for brand recognition and professionalism
  • Redesign hero banner to clearly communicate offerings within first 5 seconds
  • Include CTA button on banner to direct visitors to collections/product pages
  • Align logo with navigation buttons to reduce header space

Conversion Optimization:

  • Add product reviews and average ratings to build trust
  • Create Back-to-School collection and seasonal promotions (BOGO deals, free shipping)
  • Implement sticky header for easier navigation
  • Display contact information (phone, email, address)
  • Add FAQ section to answer common questions

Additional Suggestions:

  • Remove “Powered by Shopify” from footer
  • Start blogging to improve SEO and organic traffic
  • Add clear CTAs throughout the site

The store owner acknowledged the feedback and is working to implement these improvements.

Summarized with AI on November 18. AI used: claude-sonnet-4-5-20250929.
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Hi @dnp52 ,

I’m Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Add a favicon for your store

Whether you’re putting the final touches on your online store or it’s already up and running, don’t overlook the significance of adding a favicon! It’s a small yet crucial detail that can enhance your website’s appearance and reinforce your brand.

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By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company’s page.

You can check this Shopify guide on how to add a favicon - https://help.shopify.com/en/manual/online-store/images/add-favicon

2. Align the logo on the same row with navigation buttons

As you can see, with the logo above the navigation buttons, the sticky header takes a lot of space when scrolling up and down the page.

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It’s much better if you put the logo on the same row with the navigation buttons, as you save more space to display the products.

3. Change a hero banner at the top of the homepage

The banner is very significant in hero material. It is the first thing customers see when they visit your website. You should use the banner which lets consumers to know exactly what you’re having in 5 seconds first.

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4. Have a CTA button on the banner

A primary call to action button is one of the important things for a home page of an online store.

With this button, you will redirect customers to the page you want them to take action mostly. It can redirect to a collection page, or a product page, etc.

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It’s such a loss when you missed a “Shop all” button on your banner. A CTA button here will urge visitors to make the purchase and it is a great way to optimize your home page.

5. Make use of the holidays

Let’s get prepared for the upcoming Back-To-School season by:

  • Creating a Back-To-School collection: Filter products specifically geared towards students to make them a new collection for Back-To-School season. This is much convenient for your customers to browse and find what they need.
  • Offer beneficial deals: Promotions and discounts specifically tailored for the Back-to-School season is such a brilliant idea. Examples include offering percentage discounts, buy-one-get-one (BOGO) deals, free shipping, or a gift with every purchase.

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And that’s my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

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