How can I improve my print on demand store?

Topic summary

A store owner seeks feedback on their Australian-themed print-on-demand store (funnyfits.com.au). They have an established fan base for specific products but are uncertain how to market their broader Australian-themed items or whether to diversify while maintaining the theme.

Technical Issues Identified:

  • Banner displays inconsistently across different screen sizes, cutting off on large monitors
  • Missing favicon
  • Logo placement above navigation creates excessive sticky header space

Key Recommendations Provided:

Homepage & Branding:

  • Add favicon for brand recognition and professionalism
  • Redesign hero banner to clearly communicate offerings within first 5 seconds
  • Include CTA button on banner to direct visitors to collections/product pages
  • Align logo with navigation buttons to reduce header space

Conversion Optimization:

  • Add product reviews and average ratings to build trust
  • Create Back-to-School collection and seasonal promotions (BOGO deals, free shipping)
  • Implement sticky header for easier navigation
  • Display contact information (phone, email, address)
  • Add FAQ section to answer common questions

Additional Suggestions:

  • Remove “Powered by Shopify” from footer
  • Start blogging to improve SEO and organic traffic
  • Add clear CTAs throughout the site

The store owner acknowledged the feedback and is working to implement these improvements.

Summarized with AI on November 18. AI used: claude-sonnet-4-5-20250929.

You are welcome! @dnp52 Have a great day a head.