Hi @leungvi8 ,
This is Kate from PageFly - Shopify Landing Page Builder app.
Congrats on your new store! Your store looks so pretty with color panels and high-quality images, and I can tell you’ve put in much effort. I understand that building a beautiful website is not simple. From my CRO expertise, I’d love to give you my suggestions that might be helpful for your website:
1. Enhance your homepage with the following improvements
- Improve your hero banner: Your homepage has two sections that can be considered as your hero banners, the first section and the 2nd slideshow. Instead of using images with much clutter, you should choose a simple background with a clear title to help visitors quickly understand what you are selling.
- Ensure the Primary CTA Buttons Styling Is Unique and Prominent: To prompt and guide customers to click on the “Shop Insulated Bags” button, it needs to stand out from the background. Consider making it more attractive and engaging by adding a color change or animation effect such as shadow when the mouse hovers over it.
- Sync CTA buttons for slideshows: The position and effect of the two CTA buttons on your slideshow in section 1 are pretty different. This could distract visitors from focusing on the central part. Therefore, you should synchronize two CTA buttons to ensure visitors can quickly grasp the information.
- Add a collection list or additional product lists: With the first visitors, it is really hard for them to understand what your store provides. Based on my experience, instead of adding product details about your product on the homepage, you should add a collection list or “Featured products” to give them an overview of what you are selling, thereby helping them easily choose the most suitable products and then it will navigate them to the product page.
- Add more at least 1-2 sections: To make your website more trustworthy, you should consider adding 1-2 sections to showcase your store, such as “Brand Stories” or a “Blogs” section. These sections will provide additional information about your store, helping to establish credibility and build trust with your visitors.
2. Add “Add to cart” button in collection pages to have a higher conversion rate
One of the effective ways to improve higher conversion rates is by adding a prominent call-to-action (CTA) button on every product in the product list. This shortcut allows potential customers to make quick purchases without the need for additional clicks to access detailed product information.
- Before:
- After: You can refer to how a well-known brand such as Colourpop applies this:
3. Add content about the Back-To-School campaign to attract customers
With the selling season approaching, don’t miss out on promotional campaigns to boost your CRO. Prepare for the Back-to-School and seize the opportunity to increase sales. You can take these actions into account:
- Offer promotions and discounts, including appealing deals and bundle offers for your Back-To-School collection. Consider offering discounts, freebies, or exclusive student incentives to attract shoppers.
- Create a dedicated Back-To-School landing page on your website. The showcase featured products, promotions, and campaign information with an appealing design that aligns with the theme. Make it user-friendly for easy navigation and purchases.
I hope you find these suggestions helpful for optimizing your website’s conversion rate. If you have any further questions or need additional assistance, feel free to reach out.
Best of luck with your online store! Cheers!
Kate | PageFly team