How can I improve my retro product design and generate more traffic?

Store Feedback
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Topic summary

A store owner on disability pension seeks advice for their retro-themed Shopify store, facing traffic generation challenges with a limited $200-250 AUD budget and a 3-month deadline before needing to close if not covering fees.

Key Issues Identified:

  • Missing favicon for professional appearance
  • Low-quality hero banner that doesn’t clearly communicate products
  • Poor CTA button visibility due to contrast issues
  • Insufficient content sections (missing testimonials, brand story, product details)
  • Incomplete footer lacking shipping/refund policies

Recommended Improvements:

  • Add announcement bar with free shipping/discount offers
  • Create holiday-themed landing pages and email campaigns for upcoming Black Friday/Cyber Monday
  • Implement festive website design elements
  • Include customer reviews and ratings to build trust
  • Ensure consistent button styling across site

Current Status:
The owner acknowledges having changed many products based on feedback and expresses willingness to implement suggestions. When inquiring about paid services, they were advised that free feedback is available, and PageFly’s support team can assist with their landing page builder tool 24/7.

Summarized with AI on November 16. AI used: claude-sonnet-4-5-20250929.
1

Hi guys so I went through Adrian Morris’s AI set up the products were not great. I have attempted to do a "retro type/design but

I have no Idea how to generate traffic is it my products? My layout?

I am on the disability pension and once the 1$ for 3 months is up I will need to close if I am nor atleast covering the fee. I have a budget if 200$ for fix ups and am aware it’s nkg much.

Any advise woukd be great my store is

https://26b610-2.myshopify.com/

2

Hi Sarah what would you charge?

1 Like
3

Hi @Tommy866 ,

I’m Garcia from PageFly - Shopify Advanced Page Builder App. From my CRO expertise, I’d love to give you my suggestions as hereby:

1. Have a favicon for your store

This makes your store look unique and professional. You can check this Shopify guide - https://help.shopify.com/en/manual/online-store/images/add-favicon

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2. Change hero banner

The banner is very significant in hero material. It is the first thing customers see when they visit your website. Let’s get consumers to know exactly what you’re having in 5 seconds first.

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Unfortunately, the current banner cannot describe exactly what you are selling, not to mention it’s of low quality.

I would like to recommend you change this banner.

3. Recheck CTA button

It’s great when you a CTA button right where it should be. But please make sure they are visible.

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Due to the unreasonable contrast ratio, the CTA button seems to be easily overlooked. You might want to add the background color to the button.

And please note that all buttons have the same styling to boost the conversion rate.

4. Have more sections

The more information you provide your customers with, the better they understand about your brand as well as your products. As a result, they are more willing to make a purchase.

Some sections you can refer to:

  • Testimonial - customer reviews: This section will help you build customers’ trust. You can show rating stars for each product or you can add customer reviews as text and photos
  • Brand story: A business can stand out with its brand story. A brand story helps customers understand more about your business and also helps your store look more attractive.
  • Product details: One of the best-sellers from your store should be showcased to catch more attention.

5. Update the footer

At least, you should have the Shipping and Refund policies in this part.

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6. Promote in holiday season

For the upcoming Black Friday Cyber Monday (BFCM) and Halloween, let’s take a look at these expert insights to further enhance your holiday preparations.

  • Holiday-themed landing pages: Create dedicated landing pages for specific holiday promotions or events. These pages can highlight exclusive deals and provide a cohesive holiday experience for visitors.
  • Festive website design: Update your website with a festive theme that reflects the holiday spirit. Add seasonal graphics, banners, and colors to create an inviting and celebratory atmosphere for visitors.
  • Email marketing campaigns: Send out targeted email campaigns with personalized offers and reminders about your holiday promotions. Keep your subscribers updated with relevant content and exclusive deals. Let’s start this campaign soon as if collecting emails is delayed, the holiday campaign might not reach a wide audience.

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And that’s my feedback! Hope it helps you boost the conversion rate.

Cheers!

Garcia | PageFly Team

4

Hey @Tommy866 .

Thanks for reaching out.

I appreciate that you have provided your online store URL for us to explore! Looking into your store, I noticed that you are using the announcement bar to welcome your new customers to the homepage. What do you think about including a free shipping offer or discount in the announcement? This is a great way to welcome your new visitors and encourage them to browse through the available collections.

I also noticed that you do not have a favicon added to your homepage. A favicon is a small image that displays on your browser tab and represents the company/business. This is a good way to add a polished look to the store and provide your customers with extra security about their purchase. You can add a favicon to your online store by following this guide here.

Let me know if you have any questions.

5

I only have 250 AUD as I live on the disability pension I would be
extremely
I changed many of the products but I will go with what you recommend

Thanks
Tom

1 Like
6

Hi @Tommy866
Running a Shopify store can indeed be quite a challenge. It demands patience, time, and considerable effort. I’m pleased to hear that my suggestions have provided some assistance. Please know that you can always reach out if you need further support or have any questions.
Wishing you success in your endeavors!
Garcia

7

Hi how much would you charge me to work on my store, I am absolutely
desperate as I live on a disability pension and won’t be able to run this
unless the trial works out

Thanks
Tom

8

Hi @Tommy866

I appreciate your trust in me. While I’m not currently working as a freelancer or offering any services, I’m here to provide feedback whenever you need it.

If you’re PageFly landing page builder, I recommend reaching out to the PageFly team. They’re well-equipped to assist you. They have live chat support 24/7. I am looking forward to see you there.