Thank you for your response. When you say “cohesive” photography are you refering to the quality of the photos of the individual products themselves?
Topic summary
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Main concern is unclear brand focus and a disjointed product mix, contributing to very few sales; Xavier aims for $2k/month within 3–6 months but finds marketing tools and metrics confusing.
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Core advice: pick a niche (supplements or a trainer-led brand), narrow to a few core products, and present them cohesively with consistent photography; build content leveraging personal trainer expertise.
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Tactics proposed: influencer/referral marketing with small creators (1k–10k) and affiliate programs where partners earn commissions; produce unique photos/videos to differentiate from Amazon alternatives; consider hiring a professional marketer with case studies on a monthly basis; a Shopify automation tips link was shared.
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Trust signals: for supplements, review FDA (U.S. Food and Drug Administration) requirements and obtain relevant certifications; grow social media to build credibility and drive sales to products and training.
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Tools suggested: affiliate apps (e.g., Afflr) to manage TikTok/Facebook affiliates, automatic coupons, and sales/commission tracking; framed as low risk with high ROI (return on investment). Gojiberry’s survey/feedback app also noted.
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Latest update: Xavier asked about “cohesive” photography; clarified as consistent, high-quality product images so the site doesn’t look like dropshipping.
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Status: no decisions yet; brand positioning and a specific marketing plan remain open; discussion ongoing.