How can I improve my store's page speed performance?

Topic summary

Store owner reports very low Google PageSpeed Insights scores for vcarenatural.com and wants to raise performance to 90 without paying for services. A screenshot of results was shared.

Guidance provided points to using PageSpeed’s own audit details: scroll to the red/yellow items and fix them. Priority issues highlighted:

  • Reduce unused JavaScript (7.20s impact)
  • Enable text compression (3.25s impact)
    (“Text compression” typically means enabling gzip/Brotli; reducing unused JS includes removing, deferring, or splitting/minifying scripts.)

Multiple replies offer paid optimization services, claiming the score can reach 80–90+, but the store owner declines and asks for free assistance. One respondent pushes back on the expectation of free work, noting that solid technical SEO/performance optimization usually costs money.

No specific implementation steps, code changes, or confirmed improvements were provided. Outcome: unresolved. Next steps would be to action the PageSpeed recommendations (especially JS reduction and compression) or consider hiring help if free assistance is not forthcoming.

Summarized with AI on January 9. AI used: gpt-5.

Can you help doing it please