Hi @Jbaker88 ,
This is Richard from PageFly - Shopify Landing Page Builder App. I would like to give my suggestion for your Homepage and Product page. Hope this can help!
HOMEPAGE
1. Rearrange information in the above the fold area
- Here is your above the fold area, which is the screen you’ll see without having to scroll. I see that you currently have this layout, however, I suggest you rearrange the information by creating a slideshow or a hero banner to showcase your featured products.
- Adding some key features of your products is also highly recommended to let site visitors know what you sell and what differentiates you from your competitors.
2. Reduce CTA buttons
- You’re also having 3 CTA buttons on the same page and located very near each other. I suggest you changing it to only one to direct user’s attention to that button only. My idea would be: Show more or Buy now.
- I understand that you want to promote your store’s social media handles as well. I suggest you add icons on the either the left or right side of page for better navigation without distracting your customers from your CTA
3. Increase text size in the footer
- It’s great that you already the basics such as the refund and privacy policy, however the text size is very small and from my opinion, this can affect user experience as they want everything to be clear and obvious. That’s why you should increase the text size and align this part to the center of the page.
- Adding FAQ is also a great idea to help customers get answers to common questions
4. Add heart throbbing customer testimonials
- Testimonials matter in Ecommerce! I suggest adding at least 3 testimonials to improve your store’s reputation and trustworthiness
PRODUCT PAGE
1. Adding customer ratings and the numbers of reviews
- Since your store is quite new, I suggest you can can add ratings next to your products titles to provide more credibility
- Custom tags such as Best selling or Back in stock are also highly recommended
2. Adding Add to cart buttons, Countdown timer to create scarcity
- To increase conversion rate, I suggest you can also create flash deals with limited time slots, assisted with add to cart button and a countdown timer to encourage the FOMO effect
- Another idea for you is to add pop-up messages such as xxx people had purchased this item in the last hour
You can also create a fashion and lifestyle blog to nurture your customers as well as create custom collections such as: Flash sales, Editorial Picks,… to help boost conversion rate as well. About your site speed, I suggest you change to a different theme. Overall, I think you’re off to a great start and you can further improve along the way.
Moreover, International Women’s Day 2023 (IWD) is just around the corner. With the theme #EmbraceEquality, here are some worthwhile ideas for you to make the most of it:
1. Personalize your discounts and deals
You can offer sales, discounts or special deals to your female customers to make them feel more valued in IWD!
2. Show testimonials from female customers
You can show rating stars for each product or you can add customer reviews as text and photos. Additionally, featuring women’s portraits with their testimonials would make it even more engaging.
3. Spotlights female staff
This can be a great way to enhance your brand presence as a brand that supports equality for women. You can even promote your own business if it’s women-owned as it is probably a golden opportunity for you to receive the support and promotion from others.
Let me know if you have any questions. Wish you the best of luck!
Richard | PageFly