There are 3 SEO strategies you should execute when optimizing SEO:
- On-Page SEO Strategy
When it comes to SEO for eCommerce websites, on-page SEO is all about placing your keywords in the appropriate areas. It gives Google a clear understanding of the subject matter of your page.
On-page SEO is important since it allows you to appear in other Search Engine Results Page (SERP) elements.
- eCommerce keyword research:
Check to see whether you are selecting the appropriate keywords. Use Amazon to find out intent keywords. Start putting your seed term into Amazon to identify keywords. As a result, Amazon will give forth ideas for autofill. Put all of these keyword suggestions in a Google spreadsheet for future use.
Besides, you have to take a look at your competitors. You can get keyword ideas from your rivals’ websites if they appear higher in search results than you do. In the beginning, enter your phrase into Google, select a rival, and go through their category and product pages for prospective keywords.
- eCommerce product pages: The following areas need to have your target keyword in order to successfully optimize these pages:
- In the URL
- In the title tag
- In body copy
- In image alt text
- In the metadata
- Content marketing: Remember that there is a limit to the number of keywords that product and category pages can rank for. You are unable to cover any more search real estate once you have used them all up.
These holes can be filled in with content. Long-tail and short-tail keywords related to your industry can now be ranked. It might be simpler to develop links to your site to raise its domain authority and increase traffic. This will ultimately lead to more sales.
- Technical SEO strategies:
Keywords are only one aspect of the eCommerce website and SEO. Another aspect of how to improve the SEO of an eCommerce website is technical. There are important aspects you need to consider when thinking about technical SEO strategies:
- Website architecture:
For a superb website structure, there are three “golden rules”:
- Make it scalable and easy to use.
- There should only be three clicks between any two pages.
- Create page URLs and subdirectories that are extremely relevant by using keyword research.
- Page speed:
Visit Google’s PageSpeed Insights Tool and type in your URL to get a sense of what you can do to make your site faster. Google will grade you on Mobile and Desktop from 1 to 100 and provide tips for reducing load times.
- Redirects:
Redirects allow you to redirect visitors and search engines to a different URL from the one they initially requested. Make sure the previous URL and the one being redirected are related, or else you risk losing SEO rankings.
- Internal linking:
You may create a website ecosystem, and retain visitors to your sites. And it will increase the possibility that they will engage with your content or make a purchase by including internal links on your pages.
- HTTPs:
Among SEO activities for eCommerce websites, make sure that the keywords are considered while creating each of your URLs.
- Mobile responsive: The SEO approach will be more successful if your website is mobile responsive as well as mobile friendly.
- Duplicate content:
When creating content or category pages, make sure they are distinct from the rest of your website and have something special to offer.
- Hreflang: If you have many copies of the same page in different languages, using Hreflang to distinguish them on Google might be beneficial for your SEO strategy. You don’t want to be penalized for attempting to reach out to diverse audiences all around the world.
- Canonicals:
Keywords may exist in numerous separate URLs within the same subjects or pages. Your SEO rankings may suffer without the master page’s tagging since Google may punish you for using too many duplicated search phrases.
- Sitemap:
Sitemaps are an under-appreciated yet essential component of any eCommerce SEO plan. You may try to direct potential readers and viewers to particular sites by instructing search engines where to look. This will improve those pages’ rankings and provide you with more control over site traffic.
- Offpage Strategies (Link building)
More than almost any other ranking criteria, backlinks from other websites with a high domain authority can help your website rank higher.
It takes a little more effort and time because they are considered off-page SEO. It is not just making a little change to your website. To get those links, you’ll have to work with other bloggers and merchants.
There are some effective off-page strategies:
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Resource page link building
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Partnering with influencers
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Broken link building
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Stealing competitor’s links
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Guest posting
Hope it helps!