Hello friends,
I’m new on shopify & I would like to know how can I upgrade the SEO of my website.
Regards.
For starters, you can focus on off page and on page of the site. Updating metas on all pages, heading tag optimization, adding alts text in images, optimizing schemas, robots.txt, etc needs to be updated.
I can give more details on how you can upgrade SEO if you share the URL.
The first step is to find a proficient SEO company, and I recommend https://websitestrategies.com.au/seo-consultant-sunshine-coast/Coast for various reasons. You can get a free quote on their website or contact a website strategist for further communication. If you want to do it on your own, they provide SEO trainings in person or online. I also did the SEO for my website on my own first period, but after decided to let a professional do it. You can start with promoting it on social media platforms and different communities, and slowly implement other strategies.
To upgrade the SEO of your website:
Good content stays in the first place in site search and cannot be changed. Well-designed content for users who want to make their website more attractive, which enhances the power and value of the website. Improve your writing skills.
When you are updating something that is a clear indication of the importance of the website, be sure to modify it. View your items in a list and update as needed.
When designing a website, there will be a space between the tags and the title so that the title contains the metadata on each page. If you have a CMS site developed by members of the original UMC website, it will be available for this data in the future. However, it is important to check and update Meta Island as the site changes over time.
First, you need to evaluate metrics such as site speed, time on site, time on page, bounce rate, exit rate, …
To optimize SEO for your website, you are essentially trying to improve the user experience. In the Shopify app store there are some apps that help improve SEO for your website known as SEO suite, SEO doctor, SEO booster,…
These apps provide features such as: image optimization, Auto-add Google structured data, SEO Analysis for product page, Instant page loading, Redirect invalid links,…To learn more about these apps and their functions, you refer to the article at this link. Highly recommend
Hey! I think you have already received some valuable advice here - the first thing is to do a little research about SEO yourself so you could understand what you can do by yourself.
Definitely do keyword research and think about how you can add relevant keywords to your site. For longer pieces of relevant texts, you can use your FAQ page and product descriptions to enhance your SEO performance. 
Hi there Martinibercolli,
A great way to boost the SEO of your store is to have consistent, high-quality and optimized blog posts. This gives the search engine crawlers more content to index and shows activity on your storefront.
Blog Pilot automates the blog post creation and management process for you, posting once per week automatically. We offer a free trial as well!
https://apps.shopify.com/blog-pilot
Happy to answer any questions you might have about blogging and SEO. Feel free to reply to this comment or shoot us a message directly!
Hello Martinibercolli,
SEO can be tricky for a beginner, but it is still the most crucial process, which can help your website rank better on the search engine results page (SERP).
So, for starters you can do the following:
1. Keyword Research: Keywords are the words/phrases used by the searchers to carry out their research on the search engines.
- I would recommend you understand the intent of the searchers, specifically your target audience, which will allow you to determine the keywords used by them to carry out the research.
- Thus, incorporating these keywords into their content can allow the websites to rank better on the SERP when those keywords are used.
2. SEO Audit: Carry out an SEO Audit for your website to ascertain if there are any issues associated with the SEO factors of your website. Thereafter, you can edit and optimize those SEO factors, which can improve your website’s overall SEO score and its ranking on SERP.
3. Image Optimization
- Compress file size of images to reduce their loading speed.
- Add alt text for the images, as crawlers cannot see the image, but with the help of alt text, crawlers can understand the context of the image. Additionally, alt text helps the users to understand the context of the image if it takes a lot of time to load.
- Add keywords in the file name and alt text of the image, which helps the image to rank better on SERP.
4. Optimize URL: You can optimize the URL by adding a keyword to it, which improves its findability; additionally, make sure to keep the URL short, which makes it easier for the users to share the URL.
5. Fix Errors on the Website: There are various errors like error ‘404 Not Found’ (for broken links) or error ‘408 Request Time out’ (when the website takes longer to load than the browser is ready to wait). Such errors can hamper the user experience on the website, and increase its bounce rate. So, you are recommended to closely assess the website to identify and fix these errors for better user experience. Also, such errors can hamper your website’s ranking on SERP, so avoid having such errors.
6. Enable Rich Snippets: Rich snippets allow the website to take additional pixels on SERP, which helps the website stand out on the results page. Enabling the rich snippets is likely to help the website increase its click-through rate, get more traffic, and witness an increase in conversion rates.
7. Optimize Page Speed: In today’s fast pacing world, no one shall wait for the slow-loading website. So, good page speed is highly important for the website. You can improve the speed of your website, by compressing the file size of the images, using light-weight themes, removing unused JavaScript and implementing lazy loading for advertisements or other unimportant elements on the website.
Hope it helped!
Leesha