Hi @Pajot ,
I’m Kate from PageFly - Shopify Advanced Page Builder App.
Generally, I love your store’s design, it looks classic but professional. From my CRO expertise, I’d like to give you my suggestions as hereby:
1. Have a favicon for your store
Whether you’re putting the final touches on your online store or it’s already up and running, don’t overlook the significance of adding a favicon! It’s a small yet crucial detail that can enhance your website’s appearance and reinforce your brand.
By including a favicon on your website, you can effectively communicate to your potential customers that they have arrived at your company’s page.
You can check this Shopify guide on how to add a favicon - https://help.shopify.com/en/manual/online-store/images/add-favicon
2. Check image quality
In summary, incorporating high-quality product images increase conversion rates. You can effectively enhance conversions and drive business success by leveraging visual appeal, establishing trust, and creating an emotional connection with your visitors.
Specifically, you should recheck the quality of the “T-Shirts & Tank Tops” and “Bandanas & Hats” collections.
3. Adjust image height
By using the images of the same height, I bet your store outlook would be much more professional
4. Have a benefit section
Adding a benefit section in the middle of the homepage will give your customers a reason to purchase from you instead of the competition.This helps reduce the bounce rate and increase the likelihood of purchase.
5. Add product details section
The more information you provide your customers with, the better they understand about your brand as well as your products. As a result, they are more willing to make a purchase. You can consider adding product details section - One of the best-sellers from your store should be showcased to catch more attention.
6. Free shipping
Offering a general free shipping benefit (e.g. spend $50 or more and get free shipping) can increase conversion rates. The presence of what looks like a high shipping cost can be a de-motivator for visitors at checkout.
And that’s my feedback! Hope it helps you boost the conversion rate.
Cheers!
Kate | PageFly Team