How can I improve the usability and navigation of my new online store?

[thugamoeba]

Hi There! Im launching my site soon [thugamoeba.com] and wanted feedback in regards to usability and navigation as well as any other thoughts of improvement there are! Appreciate any help!

[flareAI]

Hello,

It’s flareAI - your Fully Automated Free Sales Machine here. We are helping Shopify merchants providing solutions for the last few years in Shopify Community.

If helpful, please consider Like and Accept solution.

I’ve taken a look at your store and found there are quite a few things which if added can increase sales.

1. Add more detailed product description in product pages. The product description should provide visitors with important information about the features and benefits of the product so they are motivated to buy.

2. Add product reviews as most of the customers read the review before purchasing the product. Even sometimes by reading reviews, customers may look to understand whether your product will suit their particular situation and make the decision to purchase the product.
3. Display store’s contact info like phone number, email address, and office address in the Contact Us page.
4. You can add testimonials on the home page to make the store look more professional. Testimonials allow your satisfied customers to step forward and address the questions and objections that fill the minds of your prospective buyers for you.
5. A FAQ would be useful to provide quick information to help customers make a purchasing decision and also to reduce the time your employees need to answer simple questions.
6. Make About Us more personal, likable, and believable so that, your prospects are more likely to be comfortable buying from you.
7. Add more specific product title/url in product pages.
   Creating the perfect SEO product title/url can help the search engine understand exactly what it is you are selling and drive more traffic to your site. So try to keep the product title/url unique and more specific.

8. Add average ratings for each product
   Including both user rating and number of ratings on the products will help users to make decision whether to buy your product or not.
9. Add sticky header
   Adding sticky header allow users to quickly access the navigation, search, and utility-navigation elements without scrolling up to the top of the page. They increase the discoverability of the elements in the header and the chance that users will take advantage of them.
10. Use blogging
    Blogging is a great technique to increase the traffic and ranking of your website. If you blog consistently with high-quality content over a long period, your site will rank higher for specific keywords or topics.

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Gina
flareAI

[Rayshuggs]

Good day @thugamoeba here are a few points I think you could take note of to help improve your store.

1. Get some customer reviews on the homepage. This would help add some authentic value to your shirts.

2. You should have best selling and newest products categories on the homepage. These categories would help streamline the selection process for certain customers.

3. Providing bundle deals on your shirts are a sure fire way to drive sales and activity. Most customers prefer getting bundle deals than buying two clothing items even when the price difference may not be that much. I suggest downloading the trusted Bundler-Product Bundles App https://apps.shopify.com/bundler-product-bundles to help with this.

I wish you the best!