How can I incorporate a wishlist into my online store?

Shopify Discussion

Topic summary

A store owner asks how to add wishlist functionality to their Shopify store.

Key Finding:
Shopify does not have built-in wishlist features, so third-party apps are required.

Two Main Approaches:

  1. Custom Development - Hire a Shopify Expert to code a custom solution (more expensive, fully customizable)
  2. Install an App - Use pre-built apps from the Shopify App Store (cost-effective, quick setup)

Recommended Apps:

  • Wishlist King - Offers design/layout control
  • Wishlist Plus/Swym Relay - Popular option
  • Wishlist Hero - Fast, responsive with animations; free version has limited features
  • VTN Power Wishlist - Supports guest wishlists and recovery reminders
  • Advanced Wishlist - Basic functionality starting at $6/month; may not work with infinite scroll

Benefits Highlighted:
Wishlists increase customer engagement, enable back-in-stock notifications, help recover lost sales, and encourage repeat purchases.

Status: Multiple solutions provided; awaiting store owner’s decision on which approach to implement.

Summarized with AI on October 29. AI used: claude-sonnet-4-5-20250929.
1

How do I add a wishlist to my Shopify store?

2

@clothing_store ,

You can wishlist functionality using the app there are many different apps in Shopify app store.
You can try this one https://apps.shopify.com/wishlist-king
Thank You!

3

@clothing_store ,

Adding an app is always the best solution for this. I will help you by listing down some amazing apps that you can try.

  1. Wishlist Plus

  2. Wishlist King

  3. Wishlist - Wishify

I found these to be the best out of all. Please let us know if you need any other help.

4

Hey @clothing_store ,

I’ll be happy to help you out with this!

At this time, Shopify does not have built-in wishlist functionality. To add it, you have two options:

The first option is to implement custom code on your Shopify storefront. You can develop a wishlist functionality and implement it using Shopify’s theme editor, or wrap it as an app and install it. If this interests you, check out our Shopify Experts directory where you can hire an expert to help you with this.

Option two: A more cost-effective solution would be to install a wishlist app. There are dozens of Shopify apps with wishlist functionality, I have listed a few popular ones below, along with their pros and cons.

  • Wishlist Hero: This is a fast and easy wishlist app with some slick animations and a nice graphical design. It’s fast and responsive, it’s integrated with your shopping cart system, and it allows guests to make wishlists. It also allows for email reminders for restocks. Unfortunately, the free version is limited in functionality, so you’re encouraged to use a paid plan.

  • Advanced Wishlist: This is a fairly basic wishlist app. It has the features you’d want from a wishlist, but it doesn’t have more advanced features like customized emails. It works with any Shopify theme and it does allow public sharing of wishlists. A free plan is available although quite limited.

  • Wishlist - Wishify: This wishlist app offers guest wishlists, public wishlist sharing, integrated cart checkouts, and customization. However, it does not have email integration, and it doesn’t seem to work with websites that have an infinite scroll or lazy loading for their product collection pages. Depending on your site design, this might be a deal-breaker. Pricing starts at $6 per month.

I highly encourage you to check them out and see if any are a good fit for you and your business!

Wishlist functionality is a powerful tool for user engagement. It allows for several different use cases, all of which are very important. When a user wants a product but that product is out of stock, they can add it to their wishlist. They can check back and be reminded of the product, to check when it’s in stock. You might also be able to use a wishlist to notify them via email when the product is back in stock, so they can buy it when you have more available.

With the right customer data, you can pinpoint every stage in the marketing lifecycle. Check out our blog post below on the importance of customer engagement:

Let me know if you have any further questions,

5

Hi @clothing_store

If you want to add a wishlist to your Shopify store, the easiest way is by using an app. It’s quick to set up and helps customers save their favorite products for later, which can boost engagement and repeat purchases.

Some good wishlist apps you can check out are:

  • VTN Power Wishlist – Easy to install, supports guest wishlists, and helps recover lost sales with smart reminders.
  • Smart Wishlist – Simple setup, no customer login required.
  • Wishlist King – Offers more control over the design and layout.
  • Wishify – Great if you want easy sharing options for customers.

Adding a wishlist is a smart move if you want to keep shoppers engaged and increase the chances they’ll come back to buy.