How can I increase engagement and promote my new online store?

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Topic summary

A new Shopify store owner (dagmawit.store, 2 months old) is seeking strategies to increase engagement and drive sales. Despite having established social media presence (8.7k Facebook followers, 1.4k Instagram followers from 4+ years), followers aren’t converting to customers.

Suggested approaches include:

  • Social media marketing
  • SEO optimization
  • Direct marketing campaigns
  • Paid advertising and influencer partnerships (KOL)
  • Email automation tools

Current situation:

  • Only tried direct marketing so far
  • Existing social media audience predates the store by several years
  • Goal is to convert followers across platforms into paying customers

Specific recommendation offered:
One user suggested Spreeflo, an email automation app that creates personalized campaigns including abandoned cart recovery, product recommendations, and discount codes. The tool segments customers and generates unique emails to help convert existing audience into buyers.

The discussion remains open with community members requesting to review the store for more tailored advice.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
1

i need support on my new shopify store , to promote and get more engajment

2

What have you tried, and what have the results been?

Typical paths to try are:

  • Social media

  • SEO

  • Direct marketing

3

Do you mind sharing your site link so we can take a look?

4

Hi @Dagmawit

I believe there are tons of blog posts on how to promote your Shopify store. Typically, if you’re new, you’ll need to invest in paid campaigns like paid ads or KOL to promote your brands and products.

If you’re comfortable, could you share your store’s URL so I can take a look and give you more specific recommendations?

1 Like
5

www.dagmawit.store

6

www.dagmawit.store

7

here is my store , www.dagmawit.store

8

for now i just tried direct Marketing , i have a linked facebook page with 8.7k followers and 1.4k Instagram followers, but all the followers are not buying products, and those social media platforms were there like 4+ years and the store is just 2 months old , so i would like to drive customers to all my platforms and make an impact

9

Others have mentioned Shopify apps that help with executing email campaigns by hand. If you’re like me, who’s super stretched thin with handling logistics and product development, then I recommend you take a look at Spreeflo for email automation. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer. It’ll save you alot of time but also constantly be working in the background to help acquire new sales from your existing customers. It includes abandoned cart recovery, brand promotion, product recommendations, and discount code emails. I just spend several minutes on the app to review the generated email copies every day and am able to dispatch personalised emails to hundreds of customers.