Hey @Paige3man .
Thanks for reaching out.
I appreciate the context that you have shared with us as that is very helpful! Looking into the online store, I noticed that you are using an announcement bar to inform your customers of any ongoing sales or discounts available. That is a great idea to get your visitors to begin browsing!
Have you Improved your SEO by adding keywords? You can add keywords to your page content to help your customers find the products they are looking for.
You could potentially add a Slideshow section as the first section on the homepage to strengthen your brand. This will allow you to showcase your products to your visitors without requiring to scroll. You could include your favorite product or best seller, it is a great way to create a buyer incentive.
When taking a look at your store today I also noticed that you do not currently have a favicon set for your website. A favicon is a small square image that represents a website in web browser tabs. If you take a look at the top tab bar of your browser right now, I’m sure you’ll see several favicons! Typically, favicons feature a logo, the first letter of the company name or simply an image that reflects the specifics of the website it represents. Adding a favicon to your online store can help strengthen your brand and add a polished look to your website. You can click on this link to read instructions on how to create and add your own Favicon your store.
Keep in mind that these images are displayed quite small, so it’s good to keep in mind that the image you use should be readable at small sizes.
Let me know what you think and if you have any questions.