Hello.
I just opened a new store, and would like some advice on how to get sales. Could someone please critique my store? Brutal honesty is welcome.
Topic summary
A new Shopify store owner seeks advice on increasing sales despite having no conversions yet.
Key Recommendations Provided:
- Site Navigation: Reorganize menu structure by moving ‘Catalog’ to second position and renaming it to ‘Shop’ or ‘Products’ for easier browsing
- Visual Consistency: Ensure all product images are uniform in size for a more professional appearance
- Add Branding Elements: Upload a favicon (the small square icon appearing in browser tabs) to build credibility
- Promotional Strategy: Consider offering sales promotions like ‘buy one get one 20% off’ to attract customers
- Traffic Generation: Focus on increasing site traffic through marketing efforts
Current Situation:
The store is receiving significant traffic from ads running on Facebook, Messenger, Instagram, and occasionally TikTok, but has not yet converted any visitors into sales. The checkout process has been verified as working correctly.
The discussion remains open as the store owner implements these suggestions.
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You definitely need a logo.
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Hi, @Nici1983 .
Thank you for reaching out, and congratulations on opening a new store!
Your products look great! I would change your navigation and put Catalog as the second option where Our Brand currently is, and I would change Catalog to Shop or Products. This just makes your site a bit easier to navigate. I recommend ensuring all your product pictures are the same size as it will make your site look more professional.
A very important part of getting sales is increasing the traffic to your site. How is the traffic to your store currently? Do you have a marketing plan in place?
Please let me know if you have any further questions!
Talk soon,
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Thank you, Joeideas! U will definitely be sure to display it.
Thank you, so much, Emily!!! I will definitely do all that you mentioned. I appreciate your detailed response.
Currently I have ads running on Facebook, Messengar, Instagram, and occassionally Tik Tok. There is a lot of traffic, however, no sales.
Hi, @Nici1983 .
Thank you for your reply! You are very welcome.
I double checked your checkout and it is working perfectly so thats great. Perhaps you could offer a promotion on your store such as buy one get one 20% off or something like that as customers love sales!
While I have you, I did also want to mention that a great way to build even further credibility on your storefront is to upload and use a favicon. The favicon is the small square image or logo that appears next to a web address in your customers tab when visiting your site!
Please let me know if you have any further questions!
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Thank you so much for your advice, Emily!!! You are such a great help 