Hi @MisbaMae ,
This is Kate from PageFly - Shopify Landing Page Builder App.
Based on my extensive knowledge in CRO, I recommend the following suggestions to improve your conversion rates:
1. Overlay color of the first hero banner
I’ve noticed that the first hero banner has an overlay color across the entire section. This seems more like an issue than a feature. You could adjust it by adding the overlay color to the background only, which would make the text stand out more.
2. Make the section full width
To enhance user experience, it’s best if each section fits within a single screen fold. Currently, the image in this section is too tall. Consider making the section full width and reducing the image height for better layout balance.
You can check this sample design for preference:
3. Reduce unnecessary spacing on the page
On the product details page, the layout appears unfriendly, with excessive blank space next to the product image. Additionally, the product title is excessively long.
The same product images are repeated numerous times on the page, occupying an excessive amount of space.
You can check this image for preference:
5. Contact us section
Please resize the ‘Contact Us’ heading for better visibility. Also, the email link isn’t clickable. Could you modify it to a ‘mailto:’ link, so customers can click on it to directly open an email addressed to you?
6. About the Ads tips
You can try to provide unique offers:
Entice purchases with appealing deals and promotions, such as complimentary gift wrapping or special discounts on bundle purchases.
Optimize for Mobile Use:
As an increasing number of people shop using their smartphones, it’s crucial to ensure that both your website and ad landing pages are fully optimized for mobile devices.
I hope my suggestions will provide you with valuable insights.
Wishing you continued success,
Kate - PageFly Team