How can I increase sales on my new online store?

Topic summary

A new Shopify store owner seeks ways to boost sales after spending $120 on Facebook, Snapchat, Instagram, and TikTok ads targeting an international audience and sharing their store link.

Key recommendations:

  • Ads/targeting: Focus on a single country (ideally the owner’s or a primary market) and improve ad creative quality.
  • Homepage/CTA: Lighten the hero banner overlay, move text/CTA higher, and make the CTA more visible (e.g., stronger color contrast). Make sections full width and reduce overly tall images.
  • Navigation/footer: Center footer links and fix overlap with the currency selector; enable dropdowns on hover; add quick add buttons on collection pages; include About Us/FAQ pages.
  • Product pages: Reduce excess whitespace, shorten long titles, avoid repeating the same images, and show a media thumbnail list next to the main image for better layout.
  • Contact: Enlarge the “Contact Us” heading and make the email a clickable mailto link.
  • Offers/mobile: Test unique offers (gift wrapping, bundle discounts) and ensure mobile-optimized pages.

Follow-up: The owner asked how to fix product media layout; guidance was to adjust theme settings or use a page builder (PageFly/Ecomposer/Gempages). Screenshots were provided to illustrate design issues.

Status: Ongoing; no confirmed changes yet.

Summarized with AI on January 7. AI used: gpt-5.

Hello Kate Thank you for providing ideas. coming to your 3rd point, can you elaborate on how to fix it?

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