How can I increase traffic to my new online store?

Store Feedback

Topic summary

A new store owner is struggling to generate traffic and seeks advice on SEO, advertising, and overall strategy. Currently, they’re posting on Facebook and Instagram using reels and running paid campaigns through Meta.

Key recommendations provided:

SEO fundamentals:

  • Conduct keyword research targeting long-tail keywords using tools like Semrush or UberSuggest
  • Optimize site structure, title tags, meta descriptions, and URLs
  • Compress and add alt text to images
  • Submit XML sitemap to Google Search Console
  • Fix broken links and improve page speed
  • Implement structured data markup (product snippets, FAQs, ratings)

Additional strategies:

  • Use Google Analytics to track performance and make data-driven decisions
  • Build backlinks through guest posting, collaborations, and creating shareable content
  • Enhance social media engagement and encourage customer testimonials
  • Conduct SEO audits to identify optimization opportunities

Technical feedback:

  • Add more text/copy relevant to the niche
  • Improve UI organization
  • Optimize product pages before investing heavily in ads

The discussion emphasizes that SEO takes time but delivers long-lasting results, suggesting the owner focus on foundational improvements before scaling paid advertising.

Summarized with AI on November 16. AI used: claude-sonnet-4-5-20250929.
3

Thank you for replying. Of course I’ll currently posting on Facebook & Instagram. Using reels and creating posts. With this I have been testing adset through paid campaigns through metaverse.

I’m not looking to get influencers just yet as I’m only starting out. I will have another look at the blog too, thank you.