How can I install GTM on a Shopify Basic checkout page?

Shopify Discussion

Topic summary

Goal: Add Google Tag Manager (GTM) to the checkout page on a Shopify Basic store to track customer behavior/events for ads.

Key limitation: Custom code on the checkout is restricted to Shopify Plus. Shopify Basic cannot install GTM or other custom scripts directly on the checkout page.

Workaround: Use Shopify Pixels to add tracking code sitewide, which includes the checkout. This enables event tracking on checkout without deploying full GTM.

Clarification: While Pixels can track checkout events, a complete GTM container cannot be injected into the checkout on Basic plans.

Reference: Shopify help doc on Pixels (including sandbox/testing): https://help.shopify.com/en/manual/promoting-marketing/pixels/overview#sandbox

Status: Resolved with a workaround. No method to install GTM on Basic checkout; recommended approach is Shopify Pixels for checkout tracking.

Summarized with AI on January 13. AI used: gpt-5.
1

Hi friend,

Is there any way for me to install GTM on Checkout Page (I use Shopify Basic).
Please help me to consult.

2

Hi @ThienBui ,

As of now it is not possible to any custom page on the checkout page unless you are on shopify plus.

3

Hi,

My online store is Shopify-based.

I want to track customer behaviors on checkout page.

Basic Shopify doesn’t allow add GTM on checkout page.

Please share me solutions because it is important to check events when running ads.

4

If you want to track something on checkout page, you can use Shopify Pixel. This setting lets you add add tracking codes sitewide[including checkout]. However i still do not think its possible to add complete GTM to checkout page.

https://help.shopify.com/en/manual/promoting-marketing/pixels/overview#sandbox