How can I manually test marketing automation effectiveness?

Topic summary

A user recently began creating and adapting marketing automation workflows in Shopify Plus and finds them effective, though they’re encountering challenges with testing.

Main Issues Identified:

  • Lack of ability to manually trigger/run automations for testing purposes
  • Difficulty verifying whether automations actually execute as intended
  • Limited testing options available in the platform

Specific Use Case:
The user created custom abandoned cart and checkout automations that only triggered after a couple of hours, making immediate testing impractical.

Current Status:
Another participant noted that testing capabilities depend on the specific trigger type being used, but acknowledged the general difficulty. The conversation remains open with no clear solution provided yet for manual testing methods.

Summarized with AI on November 15. AI used: claude-sonnet-4-5-20250929.

Hi, yeah testing can be difficult for marketing automation. You might be able to test, but it depends on the trigger you are using…what is an example you want to test?