How Can I Optimize My Website for Better Search Engine Ranking?

Shopify Discussion
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Hey everyone! How can I boost my site’s epytv.com traffic through proper search engine optimization?

1 Like
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Hey :waving_hand:

Since epytv.com is a subscription-based TV site, boosting traffic with SEO works a bit differently than for a typical product store:

1. Content & Keywords: Focus on topics your audience searches for - e.g., “stream French TV online,” “best shows in France this week,” etc. Use these in your blog posts, landing pages, and FAQs.

2. Technical SEO: Make sure your site loads fast, uses HTTPS, and has proper structured data (especially for shows or streaming content) to help Google understand your content.

3. Backlinks & Authority: Get featured in French media sites, blogs, or streaming guides. Quality backlinks improve visibility in search results.

4. Local SEO: If targeting France specifically, make sure your pages are in French, use hreflang tags if needed, and target local search phrases.

5. User Experience & Engagement: Keep navigation simple and mobile-friendly - Google favors sites that keep visitors engaged and reduce bounce rate.

Consistency in these areas will gradually improve search visibility and attract relevant subscribers… Let me know if you need more to this for fast result.

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Hi @EricaDalton

Hey! To boost your site’s traffic through SEO, here are some key strategies:

  1. Optimize On-Page SEO:
  • Use relevant keywords in titles, meta descriptions, headings, and image alt text.
  • Ensure clean URL structures (e.g., /blog/seo-tips instead of /page?id=123).
  1. Create High-Quality Content:
  • Publish helpful, engaging, and original articles related to your niche.
  • Update old posts regularly to keep content fresh.
  1. Improve Site Speed & Mobile Experience:
  • Compress images and use lazy loading.
  • Test performance using Google PageSpeed Insights.
  1. Add Schema Markup:
  • Use structured data for rich results (e.g., articles, FAQs, products).
  1. Build Backlinks:
  • Guest post on relevant blogs, get listed in directories, and collaborate with influencers.
  1. Focus on Internal Linking:
  • Link related pages within your site to boost authority and navigation.
  1. Leverage Social Media & Forums:
  • Share content on platforms like Reddit, Quora, and LinkedIn for extra visibility.
  1. Use Google Search Console & Analytics:
  • Track keyword performance, fix errors, and identify opportunities for improvement.

Best regards,
Devcoder :laptop:

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Hi there @EricaDalton one of the simplest ways would be through adding specific locations or other such keywords more regularly in your product descriptions. Another good way would by having a blog page associated with the store where you write on relevant topics and trending issues in your line of business

6

Hii,

Increase the traffic through SEO, start with a few simple fundamentals that actually give results like:

Make sure your core pages speak your main keywords

Update your homepage title, product titles, and collection titles so they include the real words your target buyers search.
Ex, instead of just ‘Smart TV box’ - ‘Smart TV Box for Live Sports & Shows’.

Publish content that answers questions your audience already Googles

Short articles / blogs / FAQs really help you show up for long tail searches.
You don’t need long essays to solve one question per page.

Build internal linking

Add related links between your products + collections + blogs.
That helps Google understand your site structure better.

Speed matters a lot in SEO now

If the page loads slowly, Google ranks you lower.
So compress images, keep homepage light, and avoid too many apps or scripts.

If you want to take this even further later, you can also take a look into the Website Speedy App that helps stores to improve the loading speed which directly supports SEO results.