How can I optimize on abandoned carts?

Ask Me Anything Q&A Emailmarketingama
1

I would like to know the best way to try and get abandoned carts back to buy?

2

Every brand will have a different style and tone to their abandoned cart emails. They all, though, focus on the same goal: persuading your audience to return to your site and complete their purchase.

Setting up and automated drip campaign is important. Once a shopper abandons their cart, they will get an automated email. All you have to do is create the email and set up the sending mechanisms. Here are some helpful examples that you can use as inspiration for your own abandoned cart emails: https://www.shopify.com/blog/abandoned-cart-emails.

3

Thankyou got the automations set up will look at the example thanks

4

Hey @Lou1970 ,
Great question. Recovering abandoned carts is one of the easiest ways to boost revenue without spending more on ads, and the right approach can really make a difference.

Here’s what works well:

  1. Send a timely reminder
    Set up an abandoned cart email to go out within 15-30 minutes after someone leaves your site. That’s when interest is still high and they’re more likely to come back.
  2. Use a clear message and strong subject line
    Keep the email simple. Remind them what they left behind, and use a subject like “Still thinking it over?” or “Your cart is about to expire.”
  3. Add an incentive (but not always)
    Try sending the first reminder without a discount. If they don’t return, follow up with a second email offering a small discount or free shipping. This way, you’re not training everyone to wait for a coupon.
  4. Create a seamless return path
    Include a direct button that brings them right back to their cart. The fewer clicks, the better.

Retentionly – AI Email Marketing make this super easy. You can launch abandoned cart flows in minutes, personalize them with product images, and even add Shopify discount codes directly into your emails. No tech skills are needed, and you only pay for emails sent, so it scales with your store.

Feel free to install the Retentionly – AI Email Marketing app, I’d be happy to help you get started. We’ll even set up all your automation flows for your business at no extra cost.

Cheers,
Retentionly Team

If this helped, give it a Like or mark it as the Accepted Solution.

5

Thankyou I have the abandon cart in place not sure on the timing will check
that great idea to add an incentive as the next step but already have 15%
pop up off of first order!

I think I need to change the pop to something else and do the email sign up
with money off but then of course there is no incentive to come back.

A reminder for the incentive is great though and your other suggestions.

I suspect that some of my abandoned carts are because customers are not
only expecting 15% off but also 15% off already reduced items. Some are usa
probably dont like the postage costs!

Thankyou will look at changing my automations

6

Hi

Can you just clarify, do I pay extra for each email sent with this app?

7

Hi @Lou1970 ,

Yes, all our plans include a set number of emails. If you ever need more in a given month, you can easily add additional email volume to your plan. No need to worry about subscriber count.

Plans start at $9 per month and include 5,000 emails. You can also try the app for free with your first 500 emails.

Best regards,
Retentionly Team

9

Hello @Lou1970 ,

I hope you are doing well!

Recovering abandoned carts usually works best when you combine timely reminders and multiple communication channels to bring customers back to complete their purchase.

Here are a few approaches that many Shopify merchants use:

1. Automated Abandoned Cart Emails
Setting up automated email reminders is one of the most common strategies. For example, you can send a sequence like:

  • First reminder within 1–2 hours
  • Second reminder after 24 hours
  • Final reminder after 48 hours, sometimes including a small incentive or discount

These emails typically include the product image, a direct link back to the cart, and clear checkout buttons.

2. Multi-Channel Cart Recovery
In addition to email, you can improve recovery rates by sending reminders through other channels like Email, SMS, WhatsApp, and Flows. To send the campaigns through different channels, you can try AiTrillion, which allows you to automate abandoned cart recovery using:

  • Email reminders with personalized product details
  • Web Push notifications that instantly alert customers in their browser
  • SMS messages for quick reminders on mobile
  • WhatsApp notifications for direct engagement with customers

Using multiple channels increases the chance that customers see the reminder and return to complete their purchase.

3. Personalization & Incentives
Adding product recommendations, assigning loyalty points on purchase of the products, limited-time discounts, or urgency messages (like low stock alerts) can also help encourage customers to finish checkout.

Many merchants find that combining automation + multi-channel reminders + personalization significantly improves cart recovery rates.