Hy Members, I want to promote my store organically on instagram what are the best strategies to promote it and get followers on it?
Hi @Waanorstore
Great question! Instagram is a very popular platform for business growth and we offer some great free online courses and guides to help merchants learn to use it. I recommend checking out our Learn with Shopify courses on this here: Free Instagram marketing courses. We also have a detailed blog article on this topic here: The Beginner’s Guide to Instagram Marketing (2022).
I definitely recommend reviewing the Instagram accounts of popular brands in your business niche to see the strategies they are implementing as well.
The biggest factor is to make consistent content and engage with your customers!
I would say to use moment marketing and follow social media trends. Even if just one of your posts goes viral or semi-viral that is thousands of potential customers viewing your product or page. To create and manage content you could use AI tools. There are many of them out there but the two that I have found to be helpful are Publer (which helps manage social media content) and breeze.AI (which is a product photo transformation tool) both of these have saved me money and time. I hope this helps and that everything goes well for you!