How can I redirect a blog post to an external page?

Topic summary

A user wants to redirect blog post clicks directly to external URLs instead of opening Shopify-hosted blog pages. This would allow certain blog listings to link to already-published articles on third-party sites.

Initial Solutions Proposed:

  • Using HTML anchor tags with target="_blank" or target="popup" attributes
  • Implementing metafields via apps like “Metafields Custom Field Master” to store external URLs
  • Utilizing Shopify’s native metafield options (available in newer updates)

Suggested Workaround:
One contributor recommended storing the external URL in the blog post’s ‘Excerpt’ field and customizing the blog template to read from there. The original poster indicated this approach worked for them.

Unresolved Issue:
Later participants report the Excerpt method still directs users to empty Shopify blog pages rather than external URLs. The discussion remains open, with contributors offering to provide detailed customization help if store access and specific requirements are shared. No complete code solution has been publicly posted.

Summarized with AI on October 27. AI used: claude-sonnet-4-5-20250929.

Hi Helpdesk,

I created a blog post that I wan’t to directly redirect to an already existing online article. So I don’t want the blog post to open in Shopify but directly open an external page.

Pretty sure I missed something…anyway, hope anyone can help. Thanks!

URL: www.jophermans.com

You need to update your HTML structure to get the result. Please follow one from the below given 2 solutions.

Open a link in a new tab:
Open page in new tab

Open a link in a new window:
Open link in new window

1 Like

@Akibhusen

That’s also good to know, but not what I was look for. Let me try to make it clearer:

When I click the blog image, I want this page to open: https://www.surfline.com/surf-news/north-sea-explorations-with-jop-hermans/56304

It’s an already existing online article. If it opens in a new tab, would be awesome.

If you want for a single blog then you can add it’s using hard code in your blog template.

OR

If you want an external URL for all your blogs then you need to used metafield app. You can add an external link in this app & called it in your blog template instead of the default blog URL.

@Akibhusen

Yea, for some blog posts I would like to have this option, for some I don’t.

So It can’t be done unless I use a paid app? No idea how to use a metafield app or which one to choose…can you guide me to a free one?

Yes, sure.

let me check if any free metafield is available or not.

@Akibhusen

Thanks for your help, I’ll check back in later

Hi @JHP_photo ,

You can use the “Metafields Custom Field Master(https://apps.shopify.com/metafields-manager-by-hulkapps)” app which is free. This app will solve your problem.

Read this post to add additional content to the blog page.

https://www.hulkapps.com/blogs/metafields-master-shopify/guide-center#blog

1 Like

HI @JHP_photo ,

In the new update, the Shopify provides the options for the meta field. You can check.

@Akibhusen

I get the idea ‘metafields’ is not what I’m looking for.

Let me rephrase my question.

  1. I created a blog page where I show seperate articles.
  2. When I click the blue image below I want to be forwarded directly to the article on the Surfline website (without opening a Shopify blog article)
  3. How do I do that?

I hope you have the answer.

Thanks!

HI,

Yes, I have an idea for this. Just manage the third-party URL in the ‘Excerpt’ editor of a blog post.

refer below screenshot.

Let me know if you need any help with customization. I’ll send you the Collaborators request to access your store if you need my help.

@Akibhusen Thanks mate, that’s how I set it up now.

I Hope that’s working great now.

@JHP_photo that’s great you got a solution for this. Any chance you could share it? I mean, @Akibhusen seemed to point you in the right direction and then you obviously worked it out. Putting a link in the excerpt will, provide a link (obviously) but it still allows the user to click through to an empty blog page whereas, like you, I just want them to click directly from the page that lists the blogs to the external page.

A screen shot would be immensely appreciated!

2 Likes

@JimiB31 , let me share your store detail and also the requirement in details so I can give you the solution.

let me know if I can help you in anyway.

Did you ever find the solution? I am also in the same boat looking to link to an external blog from the Shopify blog post list. I pasted the link into the Excerpt, and it is visible there, but clicking will still take me to the empty blog page.