How can I remove my store name from Google meta titles?

[SlickTok]

Hi,
I’ve been working on my site’s SEO recently and I noticed that my meta titles in a Google search were all ending in the following format ‘XXXXX | XXXXX | XXXXX - SlickTokOfficial’.

I wanted to remove my store name from automatically appearing at the end of each meta title. However, after following some advice from a thread, it has made it even worse. I’m wondering if anyone can help me fix this and appear in the following format ‘XXXXX | XXXXX | XXXXX’?

How it looks at the moment (2nd search result):

The code I edited:

  <title>

  {{ page_title }}{% if current_tags %}{% assign meta_tags = current_tags | join: ', ' %} – {{ 'general.meta.tags' | t: tags: meta_tags }}{% endif %}{% if current_page != 1 %} – {{ 'general.meta.page' | t: page: current_page }}{% endif %}{% unless page_title contains shop.name %}{% endunless %}

  </title>

Theme is Brooklyn.

Thank You.

[PaulNewton]

It helps to format code so others can more easily work through what your doing:

{{ page_title }}
{% if current_tags %}
{% assign meta_tags = current_tags | join: ', ' %}
 – {{ 'general.meta.tags' | t: tags: meta_tags }}
{% endif %}
{% if current_page != 1 %} – {{ 'general.meta.page' | t: page: current_page }}{% endif %}
{% unless page_title contains shop.name %}{% endunless %}

The way that reads the output should be 3 sets delimited by two – .

But you want to use a pipe character aka | instead

With the tags on products or collections what’s an example of a problem page?

[SlickTok]

Hi,

Thanks for your response. Forgive me as I’m new to this, wasn’t really sure how to lay it out like that on mobile!

So, correct me if I’m wrong, would this be a case of replacing all of the – with |? Also, will this resolve the colon that has appeared show in the previous screenshot?

Here is another example of my store name appearing at the end of my meta titles:

Thanks again!

[Niki_K]

Hi @SlickTok ,

I think the problem isn’t in the code itself. The problem is that Google is rewriting the titles and meta descriptions based on the search queries.

It’s a very discussed topic in SEO these days. Google has announced that it might ignore what titles you write. This means that Google might add a brand name, use another content from your website, and else.

Even if you go to Google Search Console and ask for recrawling, it doesn’t usually help.

Even though there are some tips for writing the titles and meta descriptions and even if you follow them, there’s no 100% guarantee that they will display as you wrote them.

I wrote about this issue in one of my blog posts, in which you can find more information and explanation about rewriting the titles and meta descriptions:

https://www.nikikozak.me/marketing/2021/07/25/titles-metadescriptions/

[SlickTok]

Hi Niki,

Perhaps you’re right. I’ve seen that Google does rewrite metadata. Although, I find it strange that every single search result linked to my site has to have my full shop name at the end of it.

I find that this looks unprofessional. Not only do I not want the full store name to show, it tampers with the consistency as it uses a hyphen and it’s also too long to fit the entire meta title at times. This can add the “…” on the end, which again doesn’t look very professional.

Additionally, as mention in my initial message, I tried to fix this issue by following advice from another thread. After making these changes, it made the meta title for my home page even worse. Not only did it rearrange the order I had things in, it also added a colon and kept the hyphens which is what I originally wanted to remove.

I definitely want to find a solution to this as it may improve CTR.

[Niki_K]

Hi @SlickTok ,

I totally agree that it doesn’t look professional. I also wanted to fix it for one of my clients but we haven’t been successful so far. We also try some advice but nothing helped.

If you manage to solve this issue, I’ll be happy to hear the solution!