How can I remove '/Pages' from my store's URL?

Store Design

Topic summary

Store owners are frustrated by Shopify’s mandatory URL structure that includes /pages, /collections, and /products in URLs. Users want cleaner URLs (e.g., site.com/about-us instead of site.com/pages/about-us) for SEO benefits and professional appearance.

Key SEO concerns:

  • Forced URL paths make pages appear as subcategories to Google, reducing ranking potential
  • Competitors on other platforms with cleaner URLs rank higher
  • URL structure affects keyword relevance and click-through rates
  • Makes site migrations from other platforms extremely difficult

Shopify’s response:

  • Feature request logged but no timeline provided (repeatedly stated over 3+ years)
  • Staff claim feedback is being collected and forwarded to developers
  • No concrete updates or commitment to implementation
  • Redirects can mask URLs when sharing but don’t change actual structure

Community reaction:

  • Thread spans 5+ years (2018-2023+) with 43k+ views and 170+ replies
  • Multiple users threatening to switch platforms (BigCommerce, WordPress, Magento)
  • Growing frustration over lack of transparency and progress
  • Some note Shopify’s own website doesn’t use /pages structure
  • Users feel dismissed and question platform’s commitment to professional SEO needs

Status: Unresolved. No workaround exists to actually remove these URL segments, only redirects to mask them.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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Does anyone know if we got this feature yet?

We’ve had the same thing waiting and and waiting - asking Shopify to implement a protection system on the cart so shoppers can’t just check how much stock we have. Big brands have been caught out on this.

Shopify I don’t understand why we are waiting for basic functionality like this. We pay money for this service (some of us thousands in fees, subscriptions, themes, etc) and our business (which should be your priority) is just being forgotten.

I don’t want to move to another ecommerce platform because I’ve spend years learning the ins and outs of Shopify. Can you guys just fix these really simple and basic issues. I remember I could set my own URLs back on my Piczo 12 years ago.

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