Hello @Lizzy ,
Please let me explain why is so important for us.
Google ranks pages based on the keywords used but also on the type of page / link optimized (homepage, category, subcategory, product).
A page will have a higher indexing force on a keyword depending on the type of page that word is targeted to, as follows:
1-Homepage - the most powerful
2-Page of category - second most poweful
3-Page of subcategory - 3 rd most powerful
4-Product page - 4th most powerful
By example: If i target the keyword “business suits” in category page (link,meta title and meta description), google will rank me better than other site who target same keyword in subcategory page (link, meta title, meta description).
My link in google search will look like www.myshop.com/business-suits and the other shop link will look like www.othershop.com/suits/business-suits.
In the real life, on Shopify, if i want to target same keyword in category page, my link will look like www.myshop.com/collections/business-suits , and that means you’ve just downgraded me into a subcategory page and the other shop can rank better than me and outperform me in the position of google search.
All other SEO techniques that are permited by Shopify (meta titles, Meta description) will not work without the link optimization and the site will remain mediocre.
I hope I made myself clear and this issue will be soon gone. If not, i think that a lot of sites will leave Shopify.
I personally intend to migrate to Shopify from a small local platform in Romania (that by the way, offers the link optimization posibility), but after finding out that the link cannot be SEO optimized, I am not so sure about migration, even though I worked almost 20 days for the shop setup on the Shopify.
Thank you very much!