@Nick The answers to your context request "explain how exactly this will help your store and business " are already in this thread. Really, thanks for the reply but just read the thread for answers and perhaps people wouldn’t react poorly to the response.
Simply, we want control over the URL structure. We want to create our own taxonomy. We want to not be buried in sub pages we have no control of, like /pages or /products simply does not work for everyone. When advertising the preference is always to link to yourcompany.com - This website is for sale! - yourcompany Resources and Information. rather than yourcompany.com - This website is for sale! - yourcompany Resources and Information.. Would you ever want to verbally give somebody that path and expect them to go to it? We are forced to use redirects for attempting to accomplish this but redirects are NOT GOOD FOR SEO.
All of those reasons have already been mentioned in this thread so it’s a bit of a concern that there’s a request for more info here on context. The context is 6 pages deep. (edit: 7 pages now)