How can I remove '/Pages' from my store's URL?

Store Design

Topic summary

Store owners are frustrated by Shopify’s mandatory URL structure that includes /pages, /collections, and /products in URLs. Users want cleaner URLs (e.g., site.com/about-us instead of site.com/pages/about-us) for SEO benefits and professional appearance.

Key SEO concerns:

  • Forced URL paths make pages appear as subcategories to Google, reducing ranking potential
  • Competitors on other platforms with cleaner URLs rank higher
  • URL structure affects keyword relevance and click-through rates
  • Makes site migrations from other platforms extremely difficult

Shopify’s response:

  • Feature request logged but no timeline provided (repeatedly stated over 3+ years)
  • Staff claim feedback is being collected and forwarded to developers
  • No concrete updates or commitment to implementation
  • Redirects can mask URLs when sharing but don’t change actual structure

Community reaction:

  • Thread spans 5+ years (2018-2023+) with 43k+ views and 170+ replies
  • Multiple users threatening to switch platforms (BigCommerce, WordPress, Magento)
  • Growing frustration over lack of transparency and progress
  • Some note Shopify’s own website doesn’t use /pages structure
  • Users feel dismissed and question platform’s commitment to professional SEO needs

Status: Unresolved. No workaround exists to actually remove these URL segments, only redirects to mask them.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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I appreciate everyone’s desire for the feature however please avoid speculation and personal attacks. Per our updates, in this thread, we have been capturing your feedback and adding it to our feature request system.

My last reply was enforcing that we cannot provide a timeline, and at this time the only thing we can do is collect your feedback since everyone was looking for an update in this topic.

I understand this thread has lots of feedback and that has been captured already but since this feature has not come to fruition yet the more context we can provide to our development helps them understand every aspect of this request. Again we cannot provide any sort of timeline and in the event, we do have more information we will update.

To those that have been why this is important, we appreciate your feedback.

Thanks, Nick