How can I remove '/Pages' from my store's URL?

Store Design

Topic summary

Store owners are frustrated by Shopify’s mandatory URL structure that includes /pages, /collections, and /products in URLs. Users want cleaner URLs (e.g., site.com/about-us instead of site.com/pages/about-us) for SEO benefits and professional appearance.

Key SEO concerns:

  • Forced URL paths make pages appear as subcategories to Google, reducing ranking potential
  • Competitors on other platforms with cleaner URLs rank higher
  • URL structure affects keyword relevance and click-through rates
  • Makes site migrations from other platforms extremely difficult

Shopify’s response:

  • Feature request logged but no timeline provided (repeatedly stated over 3+ years)
  • Staff claim feedback is being collected and forwarded to developers
  • No concrete updates or commitment to implementation
  • Redirects can mask URLs when sharing but don’t change actual structure

Community reaction:

  • Thread spans 5+ years (2018-2023+) with 43k+ views and 170+ replies
  • Multiple users threatening to switch platforms (BigCommerce, WordPress, Magento)
  • Growing frustration over lack of transparency and progress
  • Some note Shopify’s own website doesn’t use /pages structure
  • Users feel dismissed and question platform’s commitment to professional SEO needs

Status: Unresolved. No workaround exists to actually remove these URL segments, only redirects to mask them.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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@gregj I am almost 99% certain, that the feature will not be done in a month, having worked in the digital industry a bit. I’d assume 3 months at the earliest. Their devs team surely have a full schedule. Unless this feature would be made a top priority, fast-lane, emergency ticket (if a ticket actually exists), it will not even be started by the end of the month.

I’m not a developer, but assume that it won’t be very easy to implement from a technical point of view, as a few other things will have to be changed as well.
That said IMO it’s one of the few major flaws of shopify, so IMO it should receive a top priority.

Maybe we can find the head of product on Linkedin and send him a few messages there? With a bit of luck this might get us more attention.

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