How can I remove '/Pages' from my store's URL?

Store Design

Topic summary

Store owners are frustrated by Shopify’s mandatory URL structure that includes /pages, /collections, and /products in URLs. Users want cleaner URLs (e.g., site.com/about-us instead of site.com/pages/about-us) for SEO benefits and professional appearance.

Key SEO concerns:

  • Forced URL paths make pages appear as subcategories to Google, reducing ranking potential
  • Competitors on other platforms with cleaner URLs rank higher
  • URL structure affects keyword relevance and click-through rates
  • Makes site migrations from other platforms extremely difficult

Shopify’s response:

  • Feature request logged but no timeline provided (repeatedly stated over 3+ years)
  • Staff claim feedback is being collected and forwarded to developers
  • No concrete updates or commitment to implementation
  • Redirects can mask URLs when sharing but don’t change actual structure

Community reaction:

  • Thread spans 5+ years (2018-2023+) with 43k+ views and 170+ replies
  • Multiple users threatening to switch platforms (BigCommerce, WordPress, Magento)
  • Growing frustration over lack of transparency and progress
  • Some note Shopify’s own website doesn’t use /pages structure
  • Users feel dismissed and question platform’s commitment to professional SEO needs

Status: Unresolved. No workaround exists to actually remove these URL segments, only redirects to mask them.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
83

Hey @Nick ,

I just wanted to add my opinion to it because I think it will add a lot of value to your developers. I’m currently new to Shopify and I love the platform, it’s so simple! But having the paths already pre-set without the option to change them makes my store look cheap, generic and doesn’t seem very personalised for the customer experience.

I’m more focused on this issue because I’m using a theme builder app to make a fully custom collections page, instead of using the default theme’s collection page because it has restrictions, and the URL structure is more annoying to map when it’s one I can’t customise.

The website is my brand and personal image, and I think this is going to be a big turning point for new customers. As my website is still being developed along with my product, I’m happy I clocked onto this earlier rather than later. I’m going to keep watch on this post because Shopify was my first choice; when I reach my marketing stage and ensure my pages are optimised, I really hope this is available, otherwise it’s going to give me much larger cost implications to compete with major brands who already have this and can reach top pages within search engines. I’m a start up company, and I don’t have funds to pay out unnecessary cash to make a more aggressive campaign/better optimisation when competitors already have this feature which doesn’t cost anything.

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