I’m doing an SEO audit for a friend’s website which uses Shopify. This is my first time working with Shopify and I am very surprised that giving the website creators control over the url structure is even an issue. Within 5 minutes of auditing my friend’s website I noticed this weird structure and flagged it as a “needs improvement” item only to discover that it can’t be fixed. Seeing how this request is nearing 2 years old, I don’t have confidence that Shopify will rectify this anytime soon.
WordPress is always a great alternative, and even Squarespace is a viable competitor to Shopify as their ecommerce functionality has continued to improve over the years. What they both definitely do is give the website owner control over the url structure. I will be recommending my friend to switch to a different CMS as soon as possible where the url structure isn’t a problem and where support is more responsive.