How can I resolve Google Merchant Misrepresentation issue?

Shopify Apps

Topic summary

Google Merchant Center is flagging a new Shopify music/record store for “Misrepresentation,” and the merchant can’t identify the cause.

Potential causes highlighted:

  • A GoFundMe link present on the site (called out as not allowed for shopping ads).
  • Multiple businesses listed at the same physical address; guidance given that Google generally expects a unique unit/suite number per business.
  • Missing contact form on the Contact page.

Merchant context and clarifications:

  • The address is a market-style location with three businesses sharing the same address. Follow-up advice suggested adding a distinct unit/suite identifier.
  • The merchant asked why GoFundMe isn’t allowed; a responder suggested it may be treated like affiliate/third‑party fundraising and noted it’s atypical on ecommerce sites.

Recommended actions:

  • Review and align the site with Google Merchant Center policies (several official policy links were provided).
  • Remove the GoFundMe link, add a proper contact form, and ensure a unique, verifiable business address.

Status: No confirmed resolution yet. Another participant briefly reported a Google Merchant Center error without details; the thread remains open.

Summarized with AI on December 24. AI used: gpt-5.
1

Hi everyone. I’m opening a new music and record store and I also sell stuff online. I made my website through Shopify. The link is www.vinylvogue.com I keep getting flagged by Google for Misrepresentation. For the life of me, I can’t figure out what the issue with my page is. Does anyone have any tips or advice?

2

There can be many reasons for a suspension. To find issues, the only way to find them is by reading the policies and comparing it against the website.

For example you have a gofundme on the website (not allowed)

For example, there are multiple businesses at the same exact address, generally 1 address = 1 business.

For example missing contact form on the contact page.

Here are the links that I recommend you check:

https://support.google.com/merchants/answer/6150127?hl=en
https://support.google.com/merchants/answer/6363310/follow-the-merchant-center-guidelines
https://support.google.com/merchants/answer/7052112
https://support.google.com/merchants/answer/4752265
https://support.google.com/merchants/answer/13693865

3

there are 3 businesses at this address because it’s a market style development and we all share an address. Also, why are GoFundMe’s not allowed?

4

For the business address, usually each business would have there own unit number assigned. Or some kind of number.

For the gofundme, I believe the issue is related to affiliate links.

I’m saying this as I have never in 15+ years seen anyone show gofundme on an eCommerce website.

5

getting error of google merchent center