How can I resolve SEO issues on my site?

Technical Q&A

Topic summary

The original poster encountered two SEO issues on their Shopify site, shown in attached screenshots:

1. Duplicate H1 headings (2 found)

  • Common problem where Shopify themes wrap header logos in H1 tags
  • Solution requires editing Liquid/HTML files in the theme code (Online Store → Themes → Edit code → theme.liquid)
  • Can hire a developer if uncomfortable with code modifications
  • Generally not a major SEO issue but violates semantic HTML best practices

2. Missing ALT text on images

  • Important for SEO and accessibility, helps search engines understand image content
  • Less critical for purely decorative images or icons/backgrounds
  • Can be added manually through Shopify backend by clicking images in Media section
  • Multiple apps (SEOPro, SEOAnt) offer bulk editing features to streamline the process

Resolution: The poster confirmed they successfully resolved the issues following the community’s recommendations. The discussion remains helpful for others facing similar Shopify SEO challenges.

Summarized with AI on October 31. AI used: claude-sonnet-4-5-20250929.
2

Dupe headings - usually in the theme. Common issue is that for some reason Shopify themes like to wrap the header logo in an H1 tag, which results in a dupe. Probably not a major issue, but I wouldn’t say makes sense from a semantic HTML pov.

To change you’ll likely need to get hands on and edit the Liquid/HTML in the theme. It can be risky and a bit of a learning curve if you don’t know what you’re changing, or pay a dev to fix it for you.

For the images, I wouldn’t bother with ALTs if they are just icon/components or backgrounds of the content.

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