How can I scale my new business with marketing techniques?

Start a Business

Topic summary

A new business owner seeks marketing strategies to improve struggling sales.

Key recommendations include:

  • Email marketing foundation: Build an email list using Shopify Email app (free up to 10,000 emails/month) and create a basic marketing funnel
  • Store optimization: Ensure mobile-friendly design, high-quality images, clear product descriptions, and streamlined checkout
  • Multi-channel approach: Combine SEO, social media marketing, content creation (blogs, videos, tutorials), and paid advertising (Google Ads, social platforms)
  • Customer engagement: Provide excellent customer service, encourage reviews and testimonials, implement loyalty programs

Specific tools mentioned:

  • SpeedyBrand.io for SEO blogs and Google Ads (free trial available)
  • MailTester Ninja for email list validation ($10/month for up to 100,000 checks daily)
  • Spreeflo app for automated, hyper-personalized email campaigns including abandoned cart recovery and product recommendations

Discussion outcome: Participants confirm email marketing success when executed properly, emphasizing list quality and personalization. The conversation remains open with ongoing tool suggestions for scaling through automated marketing solutions.

Summarized with AI on November 2. AI used: claude-sonnet-4-5-20250929.
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Can anyone point me in the right direction to scale my business with marketing techniques? I am a new business owner and I am struggling with sales.

2 Likes
2

Here’s a 30-minute marketing guide with the goal of helping you create a marketing plan for your Shopify store in 30 minutes.

It focuses on setting up a basic marketing funnel and building your email list using the Shopify Email app. The Shopify Email app is made by Shopify and free starting out (up to the first 10,000 emails per month).

So you should be able to use that to get started free without spending on anything, so you can save your marketing budget and double down on what works. This is important since ‘what works’ is different for every business, but that guide should help you figure it out.

3

Hello @Mimikj59 ,

This is Gina from flareAI app helping Shopify merchants get $6Million+ in sales from Google Search, on autopilot.

Before you start marketing your store, it’s important to do your research and understand your target audience. Who are they? What are their interests? What are their pain points? Once you understand your target audience, you can start to create marketing messages that will resonate with them. Here are some tips on how to scale your business.

→ Ensure your store is user-friendly, visually appealing, and optimized for search engines. Use high-quality product images, clear descriptions, and a streamlined checkout process to enhance the overall user experience.

→ Use a variety of marketing channels. There are many different marketing channels available, so it’s important to use a variety of them to reach your target audience. Examples are Social media marketing, Search engine optimization (SEO), Email marketing, etc.)

→ Create valuable and engaging content related to your products or industry. This may include blog posts, videos, tutorials, or guides. By sharing helpful information, you can attract potential customers, build trust, and establish yourself as an authority in your niche.

→ More and more people are shopping online using their mobile devices. Make sure your store is optimized for mobile so that customers can easily browse and shop on their phones and tablets.

→ Run targeted ads on platforms like Google Ads or social media to reach a broader audience. Establish clear goals, monitor ad performance, and optimize your campaigns based on data to maximize your return on investment.

→ Offer excellent customer service. This is one of the most important things you can do to keep customers coming back to your store. Make sure you respond to customer inquiries promptly and in a helpful manner.

→ Motivate satisfied customers to leave reviews and testimonials on your website or review platforms. Positive reviews can build trust and credibility, influencing potential customers to make a purchase.

I hope this information proves useful.

Gina

4

The quickest way is to make Google Ads, and the second way is to get organic traffic using SEO blogs.

Thanks,

Ranti Dev

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How much for this solution?

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You can try Speedybrand.io for free.

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Olå Somos Hevall SoluçÔes de Performance para marketing digital. Segue abaixo o caminho das pedras:

  1. Mostre Quem VocĂȘ É:

    • Conte sua histĂłria! Compartilhe os valores e a missĂŁo da sua marca. Isso ajuda as pessoas a se conectarem.

  2. Um Site que Encante:

    • Garanta que seu site seja fĂĄcil de usar, bonito e funcione bem no celular. A ideia Ă© proporcionar uma experiĂȘncia incrĂ­vel aos visitantes.

  3. ConteĂșdo que Inspira:

    • Crie conteĂșdo que seu pĂșblico adoraria ver. Pode ser blogs divertidos, vĂ­deos legais ou dicas Ășteis. Faça a diferença!

  4. Seja Encontrado no Google:

    • Otimize seu site para aparecer nas buscas do Google. Use palavras-chave importantes relacionadas ao seu negĂłcio.

  5. Amizade nas Redes Sociais:

    • Esteja nas redes sociais onde seus clientes estĂŁo. Compartilhe coisas interessantes, responda mensagens e faça amigos online.

  6. E-mails que Alegrem:

    • Envie e-mails legais para seus clientes. Conte novidades, ofertas especiais e coisas legais que estĂŁo acontecendo na sua loja.

  7. Fazendo Amigos Online:

    • Faça parcerias com outras marcas legais ou influenciadores. Juntos, vocĂȘs podem fazer coisas incrĂ­veis!

  8. Descontos que São Abraços:

    • Faça programas de fidelidade ou dĂȘ descontos especiais. Todo mundo adora se sentir especial!

  9. Elogios SĂŁo Sempre Bem-Vindos:

    • Peça aos seus clientes para deixarem avaliaçÔes. É como receber abraços virtuais e construir confiança.

  10. Veja Como Estamos Indo:

    • Use ferramentas para entender como as pessoas usam seu site. Assim, vocĂȘ pode fazer ajustes e melhorar.

  11. Às Vezes, Ă© Bom Investir um Pouco:

  12. Atendimento com Carinho:

    • Responda rĂĄpido Ă s dĂșvidas dos clientes. Mostre que vocĂȘ se importa, porque se importa mesmo!

Lembre-se, o marketing online Ă© uma jornada. VĂĄ experimentando, seja autĂȘntico e divirta-se nesse mundo digital! :globe_with_meridians: :laptop: :rocket:

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Sorry for reviving this one. Has anyone had success with email marketing?

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Unlike social media or paid ads, email marketing allows for more personalized communication, and when done right, it has one of the highest returns on investment.

One thing to keep in mind is the quality of your email list. If you’re sending emails to invalid or outdated addresses, it can damage your sender’s reputation and reduce the effectiveness of your campaigns. So, I recommend you use MailTester Ninja, a reliable email checker that guarantees you’re sending messages to valid addresses.

At $10 per month for checking up to 100,000 emails per day, it’s affordable for a new business.

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Others have mentioned Shopify apps that help with executing email campaigns by hand. If you’re like me, who’s super stretched thin with handling logistics and product development, then I recommend you take a look at Spreeflo. Spreeflo looks at your customer segments and prepares hyper-personalised marketing emails for your customers. Every email is uniquely crafted for the customer. It’ll save you alot of time but also constantly be working in the background to help acquire new sales from your existing customers. It includes abandoned cart recovery, brand promotion, product recommendations, and discount code emails. I just spend several minutes on the app to review the generated email copies every day and am able to dispatch personalised emails to hundreds of customers.