I have 18,000 customers/subscribers on my store and Shopify is blocking my email blast. I have tried twice and both get 5% out and then “Fail.” It said I paid for every 1,000 over 10,000. What gives?
Topic summary
Bulk email in Shopify can be sent using the native Shopify Email app, which supports mass messages to subscribers. With a paid Shopify plan, 2,500 emails are free at the start of each month; setup requirements are outlined in Shopify’s docs. Third‑party email tools are also available via the Shopify App Store.
Alternatives include AVADA Marketing Automation (100+ templates, easy no‑code editor, free plan under 500 contacts, 14‑day trial, 30‑day money‑back) and other CRMs/email tools like Mailchimp, CentraHub CRM, and HubSpot. AVADA notes limitations in Shopify Email’s editor and lack of built‑in templates.
A current issue: a merchant with ~18,000 subscribers reports blasts failing after ~5% sent with a “Fail” message and seeing charges “for every 1,000 over 10,000,” preferring to stay on Shopify due to Mailchimp costs.
Support guidance: verify setup via the Shopify Email guide, provide error screenshots, create customer segments (group recipients) and schedule sends to stay within limits, and open a support ticket if problems persist.
Status: Unresolved; troubleshooting and segmentation/scheduling are the recommended next steps.