How can I set up a points-based loyalty program on my Shopify store?

I want to reward customers with points for purchases, reviews, and referrals. What’s the easiest way to do this?

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Hi @William96
I hope you are doing well.
You can use public apps like Smile: Loyalty Rewards Program , Stamped Product Reviews & UGC

OR Yotpo: Loyalty Rewards Program
to do this
Please like and accept the solution if it is helpful to you
Thanks!

Setting up a points-based loyalty program on Shopify is definitely doable, and a great way to keep customers coming back.

If you’re looking for the easiest way to start, apps like Smile.io, LoyaltyLion, and Yotpo Loyalty are solid options. They let you reward customers for purchases, referrals, reviews, signups, birthdays, and more, all with point systems you can customize. Most of them are plug-and-play, so you won’t need to code anything unless you’re going for a very custom setup.

That said, if you need something more tailored, like awarding points based on specific product types, syncing loyalty with a subscription system, or even building your own rewards logic, you can go the custom route using Shopify’s API. We’ve helped brands build loyalty flows that fit more complex business models, especially when off-the-shelf apps felt too limiting.

The key is to make the experience really seamless for your customers, showing points on their account page, making rewards easy to redeem, and reminding them about it after every order.

Happy to share more if you’re still deciding between apps or wondering how to make it fit your store’s workflow.

Hey @William96

I don’t want to describe all other things and recommend installing any app. Let me go straight with you.

You can easily reward customers with points for purchases, reviews, and referrals by using the iWeb Loyalty Rewards app. It’s a simple way to set up and manage a points-based reward system for your store.

Richard from 99minds Gift Card & Loyalty here!

Setting up a points-based loyalty program on your Shopify store is actually pretty simple if you use the right tool. The idea is to reward your customers with points every time they make a purchase, leave a review, or refer a friend. It’s a great way to boost engagement and encourage repeat purchases.

I’d recommend looking into 99minds Loyalty Program software . It works perfectly with Shopify and makes it easy to create a flexible points-based system without any technical hassle. You can decide how customers earn points, like giving points for every dollar they spend, extra points for reviews, and rewards for successful referrals. Customers can redeem their points for discounts, gift cards, or other rewards you set up.

The best part is that everything works across your online store and your physical shop if you have one. It gives your customers a smooth, consistent experience no matter where they shop.

Hope this helps. Let me know if you want me to walk you through how to set it up with 99minds.

Hi @William96 ,

We help brands solve for loyalty but using store credits instead of points. Here’s the link to our app in case you’d like to check us out.

https://apps.shopify.com/dollarback

Out of the box - we support

  1. Judge me and 20 other review apps to reward store credit when a user leaves a review.
  2. Klaviyo, Omnisend, Shopify flows for integration with Email providers
  3. Reward referrals with store credit and discounts

Why is store credit better than points?

  1. Native support by Shopify on POS
  2. Less friction for your customers - no coupons, no conversions.

Outcomes

  1. +25% uplift in repeat customer rate, 45%+ redemption rates (proof)
  2. $4k+ in added revenue in just 45 days (proof)

You can find our video interview on YouTube of a brand who shifted from Points → Store credit.

Best,

@William96 Hi, I’d like to recommend Loloyal for your loyalty program needs. It covers all the features you’re looking for:

  • Points & rewards: You can easily reward customers for purchases, reviews, and referrals. It is based on Points & Rewards system. Points will be redeemed for coupons applied to the next orders. Fixed amount, percentage off, free shipping, and free products are all available.

  • VIP Tiers: You can segment customers into different tiers based on point balances or money spent. Then, give VIP perks to give the most loyal customers a unique shopping experience and turn them into true brand advocates.

  • Highly Customizable: You can easily tailor the widget’s background, colors, icons, and even every single character, offering customers choices of languages they prefer. It means you can create a loyalty system that’s not only fun and engaging but also closely aligned with your brand and your customers’ interests.

  • Easy and Intuitive Setup: The backend is user-friendly and designed for quick implementation, so you can have your loyalty system up and running in no time.

If you’re interested in it, try Loloyal, which provides a 7-day free trial, plus 40% off your first month with this code: “LL40%OFF.”

Hey, Sarah from LoyaltyLion here, confirming that our platform does integrate with Shopify very easily. We also integrate with Shopify features like Customer Accounts and Checkout Extensions so you can get your program working across the whole customer journey.

As mentioned, you can incentivize signups, birthdays - all the classics! - plus our custom rules and VIP tiers mean you can easily reward customers in ways that fit your brand. You can set up a basic loyalty page without any code, or chat to us if you’re looking for something a little more customized.

Let me know if you have any questions!

Hi everyone!

Jumping into the discussion to say we’ve launched Alpha Loyalty — a new loyalty app designed to give merchants more flexibility and power in how they reward and engage customers. We’re now inviting early adopters to try it out and help shape its future.

Why Alpha Loyalty stands out:

  • Points & VIP programs that target different customer groups - you can use tags for precise targeting.

  • Flexible earning rules — reward different products with different point values.

  • Automatic discounts at checkout — no need to copy coupon codes, no chance of fraud, applied instantly.

  • Wide range of rewards — from discounts and gift cards to free shipping and products.

Special early adopter offer:

Everyone who joins us now gets lifetime free access to all current features (and many upcoming ones) + full support, a personal onboarding/demo call, and a chance to influence the app’s roadmap.

We’d love to hear your feedback and see how Alpha Loyalty can fit into your store!

Hey William, Graeme from Mage Loyalty here.

We built Mage because we were frustrated with the other loyalty apps out there. Too expensive, clunky interfaces, and useless help/support teams.

What you can do with Mage:

  • Points for everything - purchases, reviews, social follows, referrals, birthdays. You decide what customers earn points for.

  • Flexible rewards - percentage discounts, fixed amount off, free shipping, or free products.

  • VIP tiers - reward your best customers with exclusive perks as they spend more.

  • Custom branding - make it look like part of your store, not some generic widget.

Why we’re different:

With Mage, you’re not talking to a chatbot or some outsourced support team. You’re talking directly to the people who built this thing. Got a feature request? Tell us. Something’s not working right? We’ll fix it that day, not next week.

We’re founder-led. This means you get better support and we actually listen when you ask for features. We work nights and weekends because we actually care about our app & your success.

Setup takes about 5 minutes. You can check out our app here.