Thanks Victor, sounds right
Topic summary
Goal: Measure homepage banner clicks and product views to improve CRO (conversion rate optimization).
Recommended tools:
- Google Analytics (GA) for automatic pageview tracking; pair with Google Tag Manager (GTM) to capture click events on banners/buttons.
- Facebook/Meta Pixel as an alternative for marketing analytics.
Setup notes:
- GTM has a learning curve, but video tutorials are available.
- In GTM, create click event tags/triggers; in GA, confirm events are received. Pageviews are auto-captured by GA.
- Shopify’s official guides for GA and Meta Pixel were referenced.
Recent updates:
- The original poster acknowledged the guidance and intends to try GA/GTM.
- Another participant reinforced using GA specifically for tracking banner clicks.
Outcome and next steps:
- No finalized implementation yet; discussion remains open.
- Action items: configure GTM click events for banners, verify event data in GA, and consider adding Meta Pixel if broader marketing attribution is needed.