How can I translate automatic email marketing content?

Shopify Discussion

Topic summary

Issue: A merchant using Langify can’t translate automatic email marketing messages.

Current status: Langify does not support translating email automations due to Shopify API restrictions. No built‑in fix via Langify at this time.

Workable approaches suggested:

  • Shopify Email app: Create and translate separate email templates per language, then use customer segmentation (grouping contacts by attributes like location) to send the right version to the right audience.
  • Klaviyo: Store each subscriber’s language preference (e.g., add a required language field to signup forms) and segment sends by that field. Klaviyo can also estimate location via IP to infer likely language and segment by geography. A free plan is available to test.

Key concepts:

  • Automations: Predefined, triggered email sequences (e.g., welcome, abandoned cart).
  • Segmentation: Targeting groups of customers based on attributes (language or location) to send localized emails.

Action items:

  • Pick an email app (Shopify Email or Klaviyo).
  • Capture language preference for subscribers or use location as a proxy.
  • Build language-specific templates and segment sends accordingly.

Resolution: Not fully resolved; alternatives provided to achieve multilingual sends without Langify.

Summarized with AI on December 23. AI used: gpt-5.
1

Hello everybody,

Do you know if there is a way to translate automatic email marketing? I use Langify but I couldn’t translate the automatic email marketing.

2

Hi @Ahmed46 ,

That’s a great question!

To provide the best advice possible, I’d like to ask you to share a few more information on your business. What languages do you support, and do you currently use email marketing apps?

For example, you can use a free Shopify Email app to send branded emails to your subscribers in just a few clicks. Translate and personalise each email template and create location-based customer segmentation to ensure the right message gets to the right person. You can learn more about customer segmentation in this help document.

Another option is a third-party app, Klaviyo. To create segmentation and send targeted emails in different languages, language preference must be stored in Klaviyo. You can, for example, add a required language preference question to all of your newsletter signup forms to ensure that you collect this information for all subscribers.

This app automatically assigns all contacts in your account an estimated location based on IP geolocation. Furthermore, it will allow you to segment different sends based on this location to infer language preference based on geographic location.

The great thing is a free plan available, which gives you a chance to test the app and see if it fits your needs. You can install the app to your store here.

I hope this helps!

1 Like
3

Hi @Ahmed46 ,

Langify doesn’t support the translation of automations yet unfortunately (due to Shopify API restrictions).