How can I turn off double opt-in for email subscriptions?

Topic summary

Merchants report that even with the double opt-in setting disabled, new subscribers still receive a confirmation email (double opt-in = a follow-up email requiring a click to confirm subscription). One user shared a screenshot showing Double Opt-in set to OFF, yet a test order still triggered the confirmation message.

Scope: Multiple stores are affected, with shop URLs provided. A helper requested URLs and a Loom/YouTube capture to diagnose but later advised contacting Shopify Support, suggesting it may be outside theme/developer control.

Workaround reported: For stores using Klaviyo or similar email apps, also switch the list to single opt-in in the app (Klaviyo path: Lists & Segments > Newsletter list > Settings > Consent). One participant said setting single opt-in in both Shopify and Klaviyo—while having both pages open—resolved the issue for them.

Open questions: Another user asked what “have both Shopify AND this page open” specifically means and how it impacts Shopify settings; no clarification provided. No official fix or root cause was confirmed; the discussion remains partially unresolved.

Summarized with AI on December 31. AI used: gpt-5.

I’ve found a solution for mine! Such a silly bug. If you have Klayvio or another email app, navigate to the opt in settings - For Klayvio - lists and segments - newsletter - settings - consent. Have both Shopify AND this page open and select single opt in on both pages. Worked for me. Hope this helps..